Join us January 15th for an AMA with Champion Achaia Walton, who will be talking about her article on Event-Based Reporting and Measuring Content Groups!
I created two separate segments, one where a custom event exists at the Visit level and one that exists at the Visitor level. When I apply each of those segments to their respective metric (Visits & Unique Visitors), the Unique Visitors count is higher. How is that possible? Shouldn't the event count at the Visit level be greater than the Unique Visitor count?