Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.
I created two separate segments, one where a custom event exists at the Visit level and one that exists at the Visitor level. When I apply each of those segments to their respective metric (Visits & Unique Visitors), the Unique Visitors count is higher. How is that possible? Shouldn't the event count at the Visit level be greater than the Unique Visitor count?