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Event Segment Count Higher at the Unique Visitor Level than the Visit Level


Level 1

I created two separate segments, one where a custom event exists at the Visit level and one that exists at the Visitor level.  When I apply each of those segments to their respective metric (Visits & Unique Visitors), the Unique Visitors count is higher.  How is that possible?  Shouldn't the event count at the Visit level be greater than the Unique Visitor count?

1 Reply


Level 1

Hi David,

I encountered a similar behavior: Unique Visitors on a Segment with "Event X exists" at a Visitor level are much higher than pure "Event X" counts!.


If I find the solution, I will tell you.