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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Event reporting, how to exclude artificial/erroneous data from reports


Level 1



For a period of time some of our pages tracked the same event no. multiple times on a single page load. This has resulted in an artificially high event count (double what it should be). Is there a way within Adobe Analytics to retroactively half the number of events tracked for a specific set of pages? Unfortunately I'm not able to do this via a segment.




2 Replies


Community Advisor

@graham_21 Is your goal to truly "half" the number of events, or is it to get a unique count of the event? Should the event count each the page loads (could be multiple times per visit if the visitor loads the page multiple times), or only a single time for the visit? 


Level 1
Hi Brian. The event should fire once on a page load but can fire multiple times during a visit if the user visits more than one page during their visit. We operate a news site if that helps.