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Error with Avg. Time On Site's Percentage Change calculation?
I used the "Compare time periods" option to generate a % change in Avg. Time On Site. However, when I calculated it online, the % change was different.
For example,
In the screenshot from the "External Campaigns Traffic" section, the % change for 00:24:54 and 00:49:35 Avg. time on site is showing as "+14,128.63%" which was a strange percentage to me.
When I ran a calculation online it showed a % change of +90.13%.
I had removed a few rows at the very bottom of that chart that were displaying "0"s for visits. Could this have affected the calculation? I ended up checking the % change for ever section and for every section my calculation was different than what was calculated in Adobe Analytics.
Is there a better metric I could be using?
I don't use Adobe's time metrics much, nor have I created a compare time periods like this, but I just tried it myself, and the values look correct to me in my data..
But that is very clearly wrong....
I would suggest trying that again from scratch.. but if you get the same result, I know that some of the time metrics get a little weird when Segments are applied... so it could be something like that affecting this.
You could try to use the "Time Spent per Visit (seconds)" metric (you can create a calculated metric with this to have it displayed as time, just like the Average Time on Site)
And try to use that in your Compare Time Periods....
Good Luck
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