Entry Page

[talanchen]

Hi all,

I'm wanting to create a report of all Entry Pages (landing page) segmented by Last Touch Channel = Paid Search. The report i created in Workspace returns pages where I know for a fact that we do not drive any Paid Search ads to those pages. What is causing this?

Thanks in advance,

TC

[PratheepArunRaj]

Dear Talanchen,

If you have created a Segment with "Entry Page" and "Paid Search" it will not give you the results you need, because, for Adobe "Entry Page" iwill give the list of pages with first page of visit.

Check the definition of "Entry Pages" in Adobe Reports & Analytics.

Thank You

Arun

[talanchen]

Thanks for your reply Arun. So how would I go about my user story: As an analyst I want to create a report on Entry Pages via Paid Search Last Touch Channel?

[PratheepArunRaj]

Dear Talanchen,

If you have the list of URLs, create "Entry Page" equals the list and "Paid Search".

Thank You

Arun

[talanchen]

Hi Arun

i don’t have the list of urls. I wish to find all entry pages via paid search.

thanks

TC

[PratheepArunRaj]

Hi Talenchen,

If you wanna find the list of Pages, then create a segment like below.

Go to 'Entry Pages' report to see the list of Pages with "Entries" as metric.

Thank You

Arun

[talanchen]

Appreciate your efforts to help. Your method gives me very similar results to my original method so I'm still not having much luck.

I still get Entries via Paid Search to pages I know do not receive any paid search entries (e.g. a log out page).

[Gigazelle]

You could try:

Hit container where

Visit depth = 1

and

Last touch channel = paid search

This will only include hits where the paid search was the first page of the visit, which should be what you're looking for.

[Urs_Boller]

agree with Gigazelle​ but i would add the metric „last touch instances equals 1“ as definition (because last touch is persistent and might be true for further visits...)

[Urs_Boller · Accepted solution]

i just saw that Gigazelle​ used „visit depth“ (maybe instead of „hit depth“? Hit Depth )

the segment i would use is the following:

“hit segment“ where

{„last touch instances equals 1“ and „last touch equals paid search“}

remark: it might be that a visitor first saw some pages and then (within the same technical visit) returned to your site using the paid search channel. therefore the hit might be any hit within a visit, does not need to be the first hit of the visit...