Does de trackingcode of Adobe Analytics break if you also have Google Ads Autotracking for Google Analytics live?

[EddyL]

Hi Guys,

Simple question: We want to measure Google Ads (Adwords) in Adobe Analytics. So we implemented the "s_Kwid=..." to all of the ads (account setting). My question is, some of our local teams are using Google Analytics. That is set up with auto-tracking in Google Ads, it thus appends a GLCID tag to all URLs.

Question 1: Will this break the Adobe Analytics implementation? Or will it break the G.A. implementation? Or both :P?

Question 2: I can't just delete the G.A. tagging like that (not an option). So any solutions?

Anybody that can help me on this?

[Andrey_Osadchuk · Accepted solution]

the gclid query string parameter does not break Adobe Analytics implementation.

the s_kwid parameter does not break GA.

Best wishes,
Andrey Osadchuk | Launch Inspector, Analytics Connector, Bookmarks