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Why result data is different when applying same condition for segment as dimension and just dimension


Level 1

Greeting, all


I would like to know why data is different between segment and dimension applying same condition.

While I was extracting Natural Traffic, I found data was different when I applied same condition (referrer type [search engine] + paid search [Natural]) for segment as dimension and just dimension. 

Even though I have tried to read basic information on Adobe Analytics website, unfortunately could not understand why data was different.


Why data is different?




1 Reply


Level 6

@Guest1230Can you please share the screenshots of the report which you are looking at? So, that I can assist you with the explanation.