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Difference between segments and filters - non default attribution


Level 1

Hi guys, I've got question about difference between segments and filtres when using them in non default attribution. 
I've got segment which is defined like this


And filter which is defined like this 



And I'm getting totally different numbers on every metrics. Any idea why? 

0 Replies


Employee Advisor

Segments work very differently than filters. Segments are based on containers: hit, visit and visitor. 


You are using Visitor container. Assuming you are using the segment in Pages report, ALL pages from visitors who saw "campaign contains affil" (and not just the hits/Pages where the campaign was affil) will be shown in the report. While filter will give you the page names, only where "campaign contains affil".


More details on segment containers and how they work can be found here.