I uploaded Clickshare IDs and created segments for a campaign that is running. One thing that is confusing to me is that the Clickshare IDs and unique visitors don’t match the actual send quantity. I am seeing multiple unique users for each Clickshare ID. Is there a reason I'm seeing multiple unique visitors per clickshareID? Shouldn’t I only be seeing one unique user per clickshareID?
Clickshare IDs are generated and added to each link in the email, and are used to track clicks.
However, if a user clicks on multiple links within the same email, they will be assigned multiple Clickshare IDs, even though they are the same user.
If a user visits your website multiple times, they will be counted as multiple unique visitors. This can happen if a user clicks on multiple links in the same email, or if they visit the website multiple times in a day.
So it is possible that becaise of any of these reasons you are seeing the mismatch
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