CJA certification decision

[rafaels69105856]

Hello friends,

I've used Adobe Analytics (product admin, Workspace, tag manager, etc) since Omniture, I chose to focus 2025 to revamp my Adobe related career by getting into CJA (thinking also AEP/SDK and Target) I'm trying to decide which CJA certification will help me get a job sooner.

I happen to enjoy both tech and business sides of analytics and being that I have experience in the field, I wonder if I should go for Adobe Customer Journey Analytics Developer Expert, although harder wondering if it can increase my chances as I could potentially do good if interviewed for Adobe Customer Journey Business Practitioner Professional roles,  or if doing biz practitioner is the fastest way to get my foot in the door.

Does each certification leads to different paths, one business the other technical?

I'd also like to learn about market demand, salaries and growth opportunities based on Q1 2025 predictions.

Thanks!

Rafael

[MandyGeorge · Accepted solution]

For both CJA and AA, the developer exam is going to require more technical and implementation type knowledge, whereas the business practitioner exams are going to require more reporting insights. So which one you want to do depends on what type of job you want to have - do you want to be setting up tracking or reporting on metrics? You can always do the practice exams and look at the training materials to see which is more aligned with your interests. 

That being said a certification alone won't guarantee that you will find a job, hands on experience is the best way to get experience. It's a tough market out there right now, at least it was a year ago when I was looking. I've got the AA business practitioner certification and it felt like every job I looked at wanted some type of implementation experience. I'm not saying that to push you one way or the other, but I would suggest looking at the job market, see what jobs are popular out there right now, and use that to help you decide which one to write. 

[rafaels69105856]

Thanks @MandyGeorge. Your feedback reflects my experience so far, looks like if one does not have connections doing the technical/developer work is necessary to get a job, the only issue is that once pigeonholed as 'tech' is not easy to get into business/strategy conversations (I have a business degree, know SEO, SEM, CRO, etc that I'd like to use) I guess it also depends on the team one ends up with.

[bjoern__koth]

Hi @rafaels69105856 

I actually did both certifications this week.

To be honest, the business practitioner is very straight forward if you've been working with AA dashboarding for a while. A couple new concepts and namings, but very feasible coming from an AA background.

The dev one was a bit more complex since it included many technical aspects from getting your data into the platform, configuring connections and data views to actual dashboarding questions.

Also bear in mind that a Professional certification is of course easier than an Expert certification. So this would in my opining be a good first step.

As @MandyGeorge said, it's not a guarantee to find a job. Gaining hands-on experience with the tool is definitely key.

[rafaels69105856]

Thanks @bjoern__koth for the input! Yes I have worked a lot with Workspace under AA so I might have covered most of the business practitioner material and looking at jobs as @MandyGeorge mentioned, implementation seems to be a prevalent ask so more likely to be needed so I think I'll do the dev certification.