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Category Affinity in to Analytics

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Community Advisor

Can Adobe Target's Category Affinity feature be integrated into Adobe Analytics? 

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Community Advisor

Unfortunately, I don't know much about Target... I don't know what all is available between Analytics and Target through the standard "stitching" functions.. but my brain goes to, with Target, can you make the category affinity available as a data layer on the front end, something that you could read and pass into Analytics directly? 

 

This would be something I would do with a non-integrated 3rd party system... try and set all the data I want / need in a JSON formatted JS object, then use Launch to read and process that data and pass into my analytics... I would hope that Target should be able to do something like that... in case you need to integrate it into some other non-Adobe system (like GA as a backup system).

 

As much as Adobe tried to make their systems work together, they do understand that their needs to be ways to work with 3rd party elements on people's sites.. so you could use the methods to integrate this additional data into your own Adobe infrastructure....

 

Unless someone with Target experience has a better idea.... 

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Community Advisor

I understand what you are trying to say. digital Data is a javascript object.. it can be updated from Launch JS code. But Category affinity is something a target server calls and its value comes up in response code in network calls. So that's the challenge in this case. 

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Community Advisor

My thought was that Target can be used to modify content on the site (based on the Audience), can you not have Target write to a JS object, or a session storage variable, or something that you can read with Launch?

 

It doesn't have to interact with the digitalDataLayer directly, it can be to a different custom data layer or variable, anything that you can have Launch read from.