SOLVED
Build a Segment Based off Visitors' Most Recent eVar Value
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So this solution might seem a bit crazy.. but you have 2 values "opt-in" and "opt-out", and the user can change their value at any time.. so if you want to pull back UVs where the last value collected was "opt-in", you can do so with a calculated metric:
Using the IF function, you can use custom attribution on the "eVarX Instance" for "Last Touch | 30 Days" (or whatever period you need)
and a segment looking at eVarX equals "opt-in", if true, then return UVs metric, otherwise, return a static value of 0:
You can change the attribution of the metric here by clicking on the gear:
This way you can get the last touch for a specific value (i.e. opt-in)
If you just use the attribution model directly in the freeform, depending on your breakdown dimension, you could still be getting previous values as they were the "last value set on that dimension"... so you need to be careful that you aren't getting inflated values...
Those last touch attributions are great when you are looking at things like purchase conversions... but you are trying to get a sense of the current opt-in rate, and that complicates matters.
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