Are Static Benchmarks (not dynamic) in Adobe Analytics Workspace Possible?

[cameron_tarle]

If I wanted Pageviews Per Visit to be 3 as a benchmark, but right now they were reporting as 2.1, and I wanted to track that progress in relation to my benchmark, let's say on a line chart in Adobe Workspace, that seemingly is not possible. Instead, the best I can do is look at previous real world performance, as a "dynamic" bench mark.

I just want a solid, constant number, I can throw into my freeform table or calculated metrics to make some benchmark visualizations, but that is not possible from what everyone knows, correct? I understand the merits of a dynamic benchmark like ones that are built on previous performance, but I wanted to sanity check all the same after some research. 

[Vinay_Chauhan]

Hi @cameron_tarle 

You are right that Adobe Analytics Workspace doesn’t have a built-in feature for static benchmarks like a fixed number you can directly plug in for comparisons. Most benchmarking there relies on dynamic data, like past performance or other calculated metrics.

That said, you can work around this by creating a calculated metric or using a constant in your analysis. For example, you might create a calculated metric that always returns your benchmark number (like 3), then use that alongside your actual metric in visualizations or tables. It’s a manual step, but it lets you compare actual performance against a fixed target.

So while there’s no out-of-the-box static benchmark feature, with a bit of setup you can achieve something similar to track your goals side-by-side with real data.

Let me know if that works.

[bjoern__koth]

Hi @cameron_tarle 

maybe have a look at the bullet visualization.

https://experienceleague.adobe.com/en/docs/analytics/analyze/analysis-workspace/visualizations/bulle...

[Jennifer_Dungan]

I agree with both @Vinay_Chauhan  and @bjoern__koth 

The Bullet visualization is a nice visual graph of your goal, at least as an aggregate... but it's not great for watching a daily / weekly / monthly / etc trend...

This is one of the places that calculated metrics, and in particular "static" values really shine.

Not only can you use this to track a line graph showing if you made your goal at whatever frequency:

Or, you can use a static value to set a "final" goal, and use a cumulative to see a trend over a period, trying to get to a specific goal:

You can also use your "static" calculated values in other calculated metrics to get "Percent to Goal" or whatever you need.

[MandyGeorge]

I agree with @Jennifer_Dungan, the static number is definitely the way to go. 

To build it, you just need to make a new calculated metric, and then from the dropdown select "static number". Then you can type in whatever number you want, and it will always stay the same.