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Are Marketing Channel Processing rules case Sensitive?


Level 2


Are marketing channel processing rules case sensitive? have they always been this way?

It appears to me that they are not, but I would like to confirm that this is not a bug. My company has always used a case sensitive approach, and I am wondering if it has been wrong all along, or if this update was made recently.

Thank you,


1 Reply


Community Advisor

Hi Melissa,

Never noticed that the rules were case sensitive. Review these articles for a proof: Clean up values in a report; Marketing Channels: Search Reporting Made Easy | Adobe Blog