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Analytics Report : Drop in Paid Campaign Visits After Page Update

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Level 2

Hi Team,

I'm seeking help regarding a sudden drop in visits to a specific URL, particularly from paid campaigns like Google Ads and Bing.

While investigating, I found that our content team deleted the old page and recreated a new one using the same URL and page name.

Could this change impact tracking for paid campaigns? We’re noticing a significant discrepancy between the number of clicks reported in Google Ads and the visits recorded in Adobe Analytics.

Any insights or suggestions would be greatly appreciated.

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6 Replies

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Community Advisor and Adobe Champion

Hi @pradeep_joshi20 

if the URL and page name are the same, the tracking looks ok from a high level.

 

Things I would look at would be

  • are the query params with the campaign information there?
  • is the document referrer correct?

just random things 

Cheers from Switzerland!


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Level 2

Yes, the page URL and page name remain the same, but the page title changes for the new one.

I'm not sure how the entity is created for an Adobe collection. Is it based on a combination of page URL, page name, and eVars, or is it always tied to the page URL alone?

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Community Advisor and Adobe Champion

Hi @pradeep_joshi20 ,

How are you building the report and noticing a decline? If it is decline in page URL visits without query parameters, then it's something you would need to further analyse like if campaigns have stopped or redirected. Another thing to note as mentioned by @bjoern__koth , would be looking at query parameters as that is how usually campaign traffic is reported within Adobe Analytics. Third, you can also look at Referring Domains for Entries to URL in question and notice if there are any patterns.

 

Best,

Isha

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Level 2

@Isha__Gupta  visits are less, and referring domains looks good also

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Community Advisor and Adobe Champion

Hi @pradeep_joshi20 ,

 

I just want to confirm, the "re-created" page doesn't go through any sort of redirect does it? Sometimes redirects drop referrers and campaign parameters which can explain a drop.

 

Even something as simple as missing trailing / (or an included trailing / depending on your site) can cause a redirect...  I know that in our site, if someone links to www.domain.com?utm_source=something it will get redirected to www.domain.com/  (we need to make sure that the trailing / is part of the campaign URL - www.domain.com/?utm_source=something)

 

 

Also, how long was the page broken... could it be that Google / Bing penalized your site for linking to a broken page? Is this an ad that the same users would be likely to click on multiple times (as in, maybe they don't want to click again if they are afraid they won't get to the page)?

 

Have you done an end to end test? Clicking on the ad and confirming that everything is working and that tracking is properly doing everything that it should be doing?

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Level 2

Hi @Jennifer_Dungan ,

Thank you for your input.

There is no redirect configured for the URL. This issue appears to be occurring only for newly created pages.

We have completed end-to-end testing, and the trigger is firing as expected on our end.
However the click of google vs adobe visit is not matching at all.