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Adobe Analytics Assessment

Level 8
Level 8

Hello guys,


Just started working on Adobe Analytics instance for B2B and B2C. Do you have any suggestion how to prepare an assessment on what was already  implemented? 



0 Replies
Level 10
Level 10

I'd recommend the following things:

  • Look through the admin console to see what variables they are using and if they've named them
  • Look through any classifications and processing rules to see how data is processed before it hits reporting
  • Browse the various reports and play around in Analysis workspace to see what data is available to you
  • Find out if your implementation uses page code, DTM, Launch, or another tag manager
    • Browse the various rules inside the tag manager (if one is used)
  • Download and install the Experience Cloud Debugger and open it while you browse around your site to see what data is being sent from your implementation to Adobe's servers
  • Run a scan with Adobe Auditor  so you can see if there are any problems that you might need to fix


That should get you started. I'm sure others here that can give you an answer from a different perspective.

Community Advisor
Community Advisor

Every analytics implementation should have SDD, the SDD contains KPI's, report suite's, eVars, Traffic variables, events information, first check with your organization on availability of this document? 

if you have SDD, then your life will be easier, you can find all your analytics implementation details out there. if there is no SDD then at least look for technical design documents. people who injected dataLayer objects at the application must create this technical design documentation.

If there is no technical design documentation, then the next source of truth to find out variables, events and traffic variables related information is your report suite, you need to go to the report suite settings and check for conversion variables, traffic variables, and events. if there is no excel sheet, then it is good to document all the information.

Do some regression on the website and identify what are all the page load variables are firing, you can use chrome debugger to check variable information. if any variable is not firing which you feel is not required then you can mark it for cleanup.

You can go to every event and check variable mappings with JS objects. you can check this either in DTM or Launch, it depends on what your organization is using the DTM is going to be deprecated, it is good to use Launch or migrate to Launch.

Open custom code editor and check for custom code, plugins, etc.

You also need to check classifications, preprocessing rules, anything at the marketing channel level.

Check any reports that are already built at the workspace level to get some idea.


If they already using Google Analytics, web trends, etc, then you need to understand that implementation and find out all use cases and KPIs based on that you need to start your implementation. it is good to start the new implementation with SDD.