The primary measurement we use at USAA to measure the success of Adobe Analytics is tool employee usage. Currently, the usage logs in the admin tool are good, but taking the data out makes it almost unusable. It requires hours and hours of work to massage the data into something I can report to my executive leadership on the success of Adobe Analytics, if it can even be done.
Would anyone else out there in the community be interested in having Adobe create an easier way to put together usage stats? I was thinking it would be fantastic if I could do this type of analysis in Workspace!
I'm imagining a way to drag and drop events like logins and sharing reports, dimensions like user ID (first name, last name, email, login ID). Segments would be great. We like to group employees together by the area of the company they work in for example Fraud, Digital Operations, Command Center, Underwriting, etc.BenjaminGainesAdobe Analytics@
I do a similar report every year based on the Analytics logs. Takes a while, so I only do it once a year. This report goes to the management with the checkbook. It would be nice to be able to use the data as a reporting source in a standard report suite. So far as I can tell, Analysis Workspace is not tracked, or at least the tracking is not exposed to admins like SiteCatalyst usage is. As our users begin to migrate to workspace, this annual report will begin to under report activity. So my management will need a different measure of tool utilization.