Activity Map Link - Personal Information

[PrashaTwinkle]

Our Web analytics team has decided to disable Activity Map dimensions as personal information like email address & phone numbers are populating under Activity Map dimensions for less than 0.1% of the users. Is there a way fix this issue instead of disabling them?

[Jennifer_Dungan · Accepted solution]

There are two ways to handle this...

1. You can override the link value by setting an s_objectID attribute on the link (so you could make it something generic like "user email" or "user address", rather than have it pass the PII

https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/page-vars/s-objectid

2. The other option is to add an Activity Map exclusion around the areas that contain links with PII

https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/page-vars/activitymap-regio...

or create link exclusions:

https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/page-vars/activitymap-linke... 

[PrashaTwinkle]

Thanks Jennifer

[Jennifer_Dungan]

You're welcome!

Glad I could help with an alternative to "throw everything out because of a few issues"

[PrashaTwinkle]

Hi Jennifer, Our developers mentioned that 'in order to mask all that we will need to analyze which specific links, pages or site sections are contributing to this data and then customize Activity Map to exclude the links or regions on the website from being tracked. This requires a lot of analysis and we will need to find it manually and exclude those links or pages.'

[Jennifer_Dungan]

Well yes, unfortunately doing things right does often take effort.... When business asks for complex requirements I don't know why that is just "accepted", but when Analytics needs something it's met with resistance.... life's mysteries....

You should be familiar with the site? Can you help to identify the areas?

[PrashaTwinkle]

I realised I posted with partial information. Is it the same with Option 1- s_objectID. Do we need to know all the areas to implement it ?

[Jennifer_Dungan]

s_objectID has to be added to each link (same with adding individual link exclusions)

However, the easiest solution would be to add Region Exclusions... so mark entire blocks of content in the site as an exclusion... (that way you don't have to exclude each link individually)... it really depends on the way your site is designed though...  if you have a bunch of PII links in the same area, and not other links), you can just exclude the block (or multiple blocks) as exclusion regions.... if the links are all around the page, separate from one another, then you would be better off marking each link for exclusion....