Join us January 15th for an AMA with Champion Achaia Walton, who will be talking about her article on Event-Based Reporting and Measuring Content Groups!
I'm wondering if it is possible to convert engagement metrics such such as bounce rate to a conversion goal (eVar)? My team wants to use eVar with an existing solution we have in place, and want to know if this is a possibility, and/or if there are any limitations or caveats we should be aware of?
It is not possible to convert a metric into a different variable type, but I recommend you explore segmentation and calculated metrics to see if those Adobe Analytics features will meet your requirements.
It is not possible to convert a metric into a different variable type, but I recommend you explore segmentation and calculated metrics to see if those Adobe Analytics features will meet your requirements.
