Time Between Events Calculation Ability

Avatar

Avatar
Validate 1
Level 5
jeremyl59043873
Level 5

Likes

126 likes

Total Posts

29 posts

Correct reply

0 solutions
Top badges earned
Validate 1
Boost 50
Boost 5
Boost 3
Boost 25
View profile

Avatar
Validate 1
Level 5
jeremyl59043873
Level 5

Likes

126 likes

Total Posts

29 posts

Correct reply

0 solutions
Top badges earned
Validate 1
Boost 50
Boost 5
Boost 3
Boost 25
View profile
jeremyl59043873
Level 5

08-11-2017

With the recent expansion of the Event variable in Adobe Analytics, to 1000, events are becoming more and more common.  In fact on our site we have events for pretty much every page of the user experience.

As such we would like to offer an idea for a new capability in Adobe Analytics; Time Between Events.

I know Adobe has 'time prior to event' capability, but that is based on the visit start time.  So while I can see how long it takes convert from when the user started their visit, I can't currently calculate the time it took the user to get through the checkout funnel. 

it also has the event funnels that help visualize conversion funnels, but that still doesn't provide a sense of 'time to complete the funnel'

Time between events would allow analyst to set our own start time (event 1-enter checkout funnel) and our own end time (thank you page).

This should be a calculated metric and require both events to exist within the same visit to accurately count the difference in time stamps.  Adding this to workspace as well as R&A so end user can break it down by all appropriate props & evars would also be preferred.

If i'm mistaken and something like this already exists, please advise.  Otherwise please consider it as a potential roadmap item.

15 Comments

Avatar

Avatar
Validate 10
Level 4
alv123456
Level 4

Likes

71 likes

Total Posts

118 posts

Correct reply

4 solutions
Top badges earned
Validate 10
Validate 1
Boost 50
Boost 5
Boost 3
View profile

Avatar
Validate 10
Level 4
alv123456
Level 4

Likes

71 likes

Total Posts

118 posts

Correct reply

4 solutions
Top badges earned
Validate 10
Validate 1
Boost 50
Boost 5
Boost 3
View profile
alv123456
Level 4

26-09-2019

very good indeed. For us it would be interesting to have Time Prior Event more granular, to know the average values, to see performance increases or decreases.

Avatar

Avatar
Shape 100
MVP
AndrewWathen
MVP

Likes

575 likes

Total Posts

320 posts

Correct reply

16 solutions
Top badges earned
Shape 100
Bedrock
Springboard
Seeker
Contributor
View profile

Avatar
Shape 100
MVP
AndrewWathen
MVP

Likes

575 likes

Total Posts

320 posts

Correct reply

16 solutions
Top badges earned
Shape 100
Bedrock
Springboard
Seeker
Contributor
View profile
AndrewWathen
MVP

23-10-2019

I'd actually like to be able to get at time between any two hits.

I'd rather not be limited to just where we have implemented events as use cases will come up where we don't have events set. e.g. How long did it take to get from step 1 to step 2 of the application process?

It would also be good it the fallout report showed average time between touchpoints.

Avatar

Avatar
Shape 100
MVP
AndrewWathen
MVP

Likes

575 likes

Total Posts

320 posts

Correct reply

16 solutions
Top badges earned
Shape 100
Bedrock
Springboard
Seeker
Contributor
View profile

Avatar
Shape 100
MVP
AndrewWathen
MVP

Likes

575 likes

Total Posts

320 posts

Correct reply

16 solutions
Top badges earned
Shape 100
Bedrock
Springboard
Seeker
Contributor
View profile
AndrewWathen
MVP

23-10-2019

...by the way, time between different places on our website is something people always ask about so it would be great if Adobe came up with something!

Avatar

Avatar
Validate 1000
Community Manager
jantzen_belliston-Adobe
Community Manager

Likes

339 likes

Total Posts

2,338 posts

Correct reply

819 solutions
Top badges earned
Validate 1000
Springboard
Validate 500
Validate 250
Validate 100
View profile

Avatar
Validate 1000
Community Manager
jantzen_belliston-Adobe
Community Manager

Likes

339 likes

Total Posts

2,338 posts

Correct reply

819 solutions
Top badges earned
Validate 1000
Springboard
Validate 500
Validate 250
Validate 100
View profile
jantzen_belliston-Adobe
Community Manager

27-10-2020

 
Status changed to: Archived

Avatar

Avatar
Level 1
gmaranga
Level 1

Likes

0 likes

Total Posts

3 posts

Correct reply

0 solutions
View profile

Avatar
Level 1
gmaranga
Level 1

Likes

0 likes

Total Posts

3 posts

Correct reply

0 solutions
View profile
gmaranga
Level 1

19-04-2021

Can you use a cohort table?