Adobes! We would like to see server-side forwarding (SSF) for the mobile variables (e.g in-app messages) and events that aren’t currently being forwarded to Audience Manager. Adobe Analytics and AAM already support SSF for many of the platform based metrics and custom evar, props, and events. But in-app message name, cancel clicks and clickthrough events are not coupled together and sent directly to AAM for trait/segment construction. Today we must go circuitously through Adobe analytics to share these variables up via the experience cloud to get segments available into AAM for activation. Such shared segments have their disadvantages, as you know.