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Capture Adobe Analytics data for users clicking direct on PDF

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Level 1

2025/02/28

Description - For users on organic search (i.e. Google) and land on a result such as 'Morgan Stanley PDF' this link takes them directly to the PDF instead of going to the Morgan Stanley website first. This means we are losing millions of visitor analytics data.

Why is this feature important to you - The current workaround of embed API is a timely workaround we are exploring. It is important to have this feature as a toggle option within Adobe Data Collection similar to 'download links'. It is important because we have many users going through this flow for many PDFs and it's over 1 million hits we are missing attribution. Given they are both Adobe products, we expected a seamless integration with analytics.

How would you like the feature to work - By default Adobe Analytics captures analytics from users that click on MS PDF that links directly to PDF from google search. This can be toggled on in similar way to  'download links' check box in Adobe Launch.

Current Behaviour - Currently the analytics is missing or we need to go through lengthy workaround options (to be explored) which still don't seem will provide the insight required.