JonasNewsome-10
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SSF to AAM of In-app messaging data
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JonasNewsome-10
- Adobe Analytics
Adobes! We would like to see server-side forwarding (SSF) for the mobile variables (e.g in-app messages) and events that aren’t currently being forwarded to Audience Manager. Adobe Analytics and AAM already support SSF for many of the platform based metrics and custom evar, props, and events. But in-app message name, cancel clicks and clickthrough events are not coupled together and sent directly to AAM for trait/segment construction. Today we must go circuitously through Adobe analytics to shar...

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Re: Use Calculated metrics inside segments
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- Adobe Analytics
Hi Justin,An example we would use is a segment of visitors where a specific calculated metric occured. Following my theme in the above example, that calculated metric might contain a cart view. (So Visitors that had a Cart View). That cart view raw metric would be curated, and could have some math or might have some corrections based on bug/BOT behavior on the site. Or no changes at all, but is set-up as a place holder for future-proving. Make sense? Thanks,Jonas Newsome

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Re: Use Calculated metrics inside segments
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- Adobe Analytics
I also am wondering why can't we use calculated metrics in segment builder. We actually are leaning more and more on calculated metrics, to the degree that we are converting our main KPIs into calcualted version of themselves that can be curated as errors/issue arrise. For example, if cart views were to be comprimised by a bot, we would want a calculated official version of *Cart Views* that we can curate and remove the anomolous data. From there any segments based on cart views need to get re-e...

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Re: Compare current day in Workspace
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- Adobe Analytics
@pitchkrak I think that IS how it works...if you hitch your compare wagon to a dynamic preset range, the comparison will move along naturally changing each day, or week, etc.

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