One of the team (Rajneesh Gautam) sent me the following idea:
While creating segments (filters) in Omniture, the only options we get are:
Contains all of
Contains any of
Contains None of
Contains exactly
This limits our capability of searching more complex strings in the values. For instance, I wanted to search all the page titles on shop which contain “- buy the” string. I couldn’t simple search for ‘- buy the” as many other sites have such patterns. With a regular expression or wild card availability, I could simple write this as “sho”*- buy the*”. Though it’s not a regular expression but can easily be converted into one.
Regular expressions will allow us to group multiple elements like pages, URLs and other variable-values. These will also allow us to search for elements with strings following multiple conditions, for instance, in eShop, we may want to group all Phone pages with following conditions:
- All phone details pages have “- buy the” in their titles\
- All phones page has title “Browse Full range of….”
Now there’s no direct way to group these pages unless we use regular expressions. Hope this helps.
I think this is a great idea and hope we get some weight behind this to get it voted further up the list of Discover features!
