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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Pareto Analysis




Hi there


I was working with Adobe Analytics Workspace and wanted to create a pareto analysis for a customer. The business question was, which top-products generate more than 80% of total revenue.

When I tried to build this Report, I used the advanced function "cumulative" for calculated metrics. But the result was not what I expected, because it summarizes the values of the revenue in a random order. Also there is no visualisation of the data that combines a line (for the cumulative % of total revenue) and a bar graph  (for the revenue of each product) and actually perhaps also a manually settable line (see red lines in the picture), so the user can set the line for example at 80% and knows which products generate more than 80% of the revenue or to set the line after the first x products and sees then how many of the revenue these products generate. 


Screen Shot 2016-06-03 at 09.52.06.png


There are also a lot of other questions that could be answered with a pareto analysis: 

- which customers / browsers / regions generate 80% of revenue? 

- which errors cause 80% of problems? 


Thank you for considering this. 


1 Comment




Very interesting idea, and I can honestly say this isn't something we have heard before. Definitely worth considering as a new visualization type.