I would love to see an industry or client benchmark of the data available in the usage and access logs area under Admin Tools. There is a wealth of information within this portal to understand my current state of analytics users. And I can benchmark these metrics against myself over time, however, it would be great to understand where we stake up against the industry. The Digital Analytics Maturity assessment has great insights/benchmarks but that is based on self-reported data. The usage and analytics logs would be able to provide pure quant measures.
- What percent of my users are not logging in?
- What is the ratio of my active vs.. non active users?
- What % of my user base is a power user?
- How do we stack on usage for key interface components - log ins, views, downloads, bookmarks, dashboards?
- How does our volume of user names compare?
- What is the usage level of props/evars that are implemented?
