Frequently, reports have to be downloaded and manipulated before they can be distributed widely, so that the less web-saavy business folks can understand what they're looking at quickly, without a lot of hedge and explanation.
The ability to re-name column headings and metric names, to labels that are more familiar or specific to our business, would go a long way in reducing that manual work.
The whole point of having dashboards and "canned" reports is to make KPI's quickly and easily accessible for decision-makers. If they're not stand-alone items, and need tons of hedge and explanation, then they're not worth creating.
