I would like to have better access to in-person or live webinar training for different level of Omniture users. Every contract renewal should be bundled with free sessions to the live webinars, in-person implementation/user training, quarterly on-site training, and passes to Omniture Summit.
Right now the only free training I can find are a few canned pre-recorded web "modules," and it's hard to convince anyone to view them because a) it's passive and b) it's not tailored to my company. For companies that are growing (or if turnover is high) it's imperative that training is available on a recurring basis for users of different levels.
Free and better training ultimately benefits Omniture because:
1. Accessibilty to data is the best way to create a metrics-driven culture and to socialize the Omniture tool. The more people within a company use and understand Omniture tools, the more likely they will renew come contract negotiation time.
2. The power users are your best evagelists -- free and better training means you create more evangelists, many of whom will also be the decision maker for which web anlaytics tools to purchase.