We recently upgraded to Adobe Analytics Prime and I have been experimenting with Attribution IQ (a very cool feature)
However, when running a standard YTD time range I had a large % of conversion (15-20) show up as none. In looking at documentation and conferring with support, it seems the issue is the Attribution IQ lookback window, which is exactly limited to the first day of the month to the first day of the time range selected.
So in my case, the lookback window ended at Jan 1. If I altered my time range to 12/31/18 to date the lookback window extends back to 12/1/18 and the Nones are greatly reduced, which is great except my business doesn't want YTD to be from 12/31 to present because that really doesn't make sense and adds a number (though small) of conversions that actually tool place LAST year.
Note: This is NOT the logic used by the legacy attribution metrics that still exist in Ad Hoc.
So my ask/suggestion (and a potentially pretty valuable change to the tool) would allow me to assign the lookback window along with the allocation type (first, last, linear, etc) in the Attribution IQ settings – especially since per Customer Care “the (Adobe Analytics) product is moving towards the new Attribution IQ (Analysis Workspace)” and since Ad Hoc is being phased out. Marketers hate “None” and it seems quite arbitrary to cut-off the lookback window like that when clearly the data is there, as evidenced by the legacy Ad Hoc reports.