A few examples to explain the purpose of this request:
- Geo segmentation is very valuable when it comes to understanding in which areas a localized website / campaign converts and realizing that e.g. English speaking users tend to purchase from the US portal.
- Same for technology variables where spotting that the downloads aren't working with a specific browser ; the conversion is impacted for users using a lower screen resolutions ; JavaScript disabled units cannot access the cart ; or the operating system prevents from seeing the banner linking to the website on the offline piece of software would be very useful.
One might say such data is extractable from the Data Warehouse but being able to have a quick glance at it from Site Catalyst or being able to build automated queries through report builder in order to track any compatibility or quality issues from the campaigns / websites would give us far more flexibility.
Thanks,
Antoine.
