I'm looking for an Adobe Analytics UTM builder (similar to the Google Analytics campaign builders) that will enable me to control naming conventions, store my UTM links built, and help me with insights. I've set up my classifications but too many people are writing links differently and it's creating a mess.
Is there a proven / available UTM form that I can use to deploy proper link-building operations across my company (something better than Google's URL builder which has no naming convention controls)? We've noticed that we're only tracking about 30% of our marketing spend effectively through Adobe Analytics and this is probably the biggest reason why (too many agencies, marketers, and vendors building links for GA when it should be Adobe structure).
