Adobe Summit 2019 | S134 - Advanced Calculated Metrics: Forecasting, Statistical Significance, and Churn

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Session Details

Leveraging the power of advanced calculated metrics can take your analysis skills to the next level. Discover innovative ways to harness the hidden power of calculated metrics for predictive journey analysis. Get step-by-step details on how to build advanced calculated metrics to address real-world business challenges.

Highlights:

• Forecasting—Building forecast data into Analysis Workspace and showing Daily Pacing graphs and Cumulative Pacing quarterly forecast visualizations
• Statistical significance—Building statistical significance calculations into a calculated metric and using it in Analysis Workspace to better evaluate test results
• Churn—Calculating and visualizing churn analysis for customer acquisition, engagement, customer loyalty, and subscription retention

Speaker(s)

Hila Dahan, Co-Founder, 33 Sticks

Session Length

1h

Catalog Link

S134 - Advanced Calculated Metrics: Forecasting, Statistical Significance, and Churn

Recording

Q&A

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