Cut Costs by Using Virtual Report Suites & Eliminating Secondary Server Calls

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Background:

A server call, also known as a "hit" or an "image request", is an instance in which data is sent to Adobe servers to process. In this case, we are going to focus on two types of server calls:

1. Primary Server Call: Requests received directly from website visitor browsers or the Data Insertion API. Includes Primary Hits (Page Views), Primary Custom Events, Primary Download Events, and Primary Exit Events.
2. Secondary Server Call: Copies of primary server calls created by multi-suite tags or copied/moved by a VISTA rule. If a secondary server call has been moved (not copied) to a different report suite by a VISTA rule, the accumulated secondary calls are deducted from the primary server calls.

Note: Adobe Analytics also tracks Mobile Primary Server Calls and Mobile Secondary Server Calls.

Solution:

Identify if your organization is using Secondary Server Calls using Adobe Analytics Server Call Usage. Adobe Analytics Server Call Usage addresses your requests for transparency into both browser and mobile server call usage data. The main benefits include:

• Visibility into your server call consumption and commitment data, including mobile consumption vis a vis your contractual server call usage limit.
• Alerts to notify you of the risk or occurrence of an overage and prepare for/act on the possibility of incurring overages.

Value:

As an organization pays for Secondary Server Calls, eliminating them can result in significant savings. If your organization already uses a Global Report Suite that contains data, the relevant data is automatically will be in the new Virtual Report Suite. When you implement Analytics, if you use only a Global Report Suite with Virtual Report Suites, no secondary server calls are needed.

How to Identify Secondary Server Calls:

1. Go to Analytics > Admin > Server Call Usage > Report Suite Usage. The Report Suite Usage dashboard:
   • Shows the current usage period’s server call usage (All Calls, Primary, Secondary, Mobile Primary, Mobile Secondary) for each report suite in your Experience Cloud organization.
   • Shows percentage of overall usage per server call category.
   • Is updated daily.
2. In the Secondary Calls column, see if they have any secondary server call volume. Secondary server calls should not be present.
3. Identify the report suites with secondary server calls and compare it to your contractual limit. (Analytics > Admin > Server Call Usage)
4. Identify report suites with secondary server calls and set up alerts to prevent overages. (Analytics > Components >Alerts)