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SOLVED

Final entity on which to place bids (Search)

stanley_miller1
Level 1
Level 1

For Search, are you setting bids for every unique keyword and match-type combination?

1 Accepted Solution
gbhat
Correct answer by
Employee
Employee

The final entity on which we place bids is called a Bid Unit. 

A Bid Unit (in Search) includes the keyword and match type. In addition to that, we have also included campaign level information. So the same keyword and match type combination, if they are in different campaigns, will get different bids. 

So in short, a Bid Unit = a combination of keyword + match type + campaign. 

View solution in original post

1 Reply
gbhat
Correct answer by
Employee
Employee

The final entity on which we place bids is called a Bid Unit. 

A Bid Unit (in Search) includes the keyword and match type. In addition to that, we have also included campaign level information. So the same keyword and match type combination, if they are in different campaigns, will get different bids. 

So in short, a Bid Unit = a combination of keyword + match type + campaign. 

View solution in original post