Learning budget helps us to explore the potential of bid units (keywords/ads) that do not have impressions, clicks. If a significant number of your bid units have clicks, then you can decrease your learning budget. The way to check that is by looking at Coverage (in Portfolio Settings).Another time...

The short answer to your question is that you can use either of the budget strategies (ROI or Daily) and not lose sight of your other objective. If you use the Daily budget, you can continue to monitor your ROI by running reports and/or looking at Simulations. The Simulations will recommend a budget...

The factors that lead to overspend/underspend can be categorized into two: controllable factors and external factors that cannot be easily controlled. Also, depending on the type of advertising, the reasons vary. Facebook can have some very different reasons for overspend compared to Search.For the ...

That's a good question!Adobe Media Optimizer evaluates bids for all the keywords in an optimized Portfolio. If there is no change in the bid (i.e. it is the same bid that was set yesterday), then we do not need to change the bid for the keyword. The bid from yesterday can continue on the Search Engi...

Facebook does not provide the functionality to directly target users who like a competitors page. 

The final entity on which we place bids is called a Bid Unit. A Bid Unit (in Search) includes the keyword and match type. In addition to that, we have also included campaign level information. So the same keyword and match type combination, if they are in different campaigns, will get different bids...