Combo Conversion Tracking

[sushant_sikka]

Hi Team,

I came to know about Combo Tracking in media optimizer. I wanted to know :

How does it work?

What are the benefits over single tracking methods?

When should it be used?

Thanks!

[Manu_Malhotra · Accepted solution]

Hi Sushant,

Thanks for writing in. Combo tracking is particularly useful in cases where you have both online as well as offline transaction events. Since offline events can't be tracked by AMO pixel, combo tracking helps you track events that were started online but were eventually done offline.For offline events, advertisers can send transaction-level feed files to AMO.

Joy!

Manu