Adobe Target

May 6th, 2025 We are happy to welcome Iulian Velea, Brent Kostak, Drew Burns, and Cristinel Anastasoaie of the Product Management and Product Marketing teams at Adobe for an AMA session about Growing Your Experimentation and Personalization Strategy with Target. Our experts:Iulian Velea is a Sr Engineering Manager at Adobe Brent Kostak is a Senior Product Marketing Manager at Adobe Drew Burns is a Group Product Marketing Manager at Adobe Cristinel Anastasoaie is a Product Manager at Adobe How this AMA works:This thread will open on Tuesday, May 6, for you to start submitting your questions  Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

I’m seeing a mismatch between the public Adobe Target Admin API for AB activities and the Adobe Target UI.The issue is that additional metric configuration shown in Goals & Settings is not fully available in the public REST activity model.Observed behaviorFor additional metrics in the UI, Adobe Target stores extra per-metric state such as:whether the metric is `conversion`, `engagement`, or `revenue` for conversion metrics, the selected action such as: `Viewed a page` Viewed an mbox` `Clicked on Mbox` In the browser editor model, this appears as a separate structure like:"successCriteria": [  { "metricLocalId": 32767, "successCriteria": "conversion" },  { "metricLocalId": 1100, "successCriteria": "engagement" },  { "metricLocalId": 1027, "successCriteria": "conversion" }]But the public REST API does not expose this field:GET /{tenant}/target/activities/ab/{id}and also rejects it on update:{  "errorCode": "InvalidProperty.Json",  "message": "Invalid Json. Unrecognized property nam

June 3rd, 2025 We are happy to welcome Iulian Velea, Brent Kostak, Drew Burns, and Cristinel Anastasoaie of the Product Management and Product Marketing teams at Adobe for an AMA session about Redesigned Adobe Target user interface. Our experts:Iulian Velea is a Sr Engineering Manager at Adobe Brent Kostak is a Senior Product Marketing Manager at Adobe Drew Burns is a Group Product Marketing Manager at Adobe Cristinel Anastasoaie is a Product Manager at Adobe How this AMA works:This thread will open on Wednesday, October 15, for you to start submitting your questions  Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

June 26th, 2024 We are happy to welcome Ryan Roberts, Vadym Ustymenko and Ryan Tincknell from the Adobe Target Consulting team, and Matthew Marshall from the Adobe Technical Support Engineering team, for an AMA session about 2024 line up of Adobe Target -related Summit Sessions. Our experts:Ryan Roberts is a  Principal Consultant at Adobe who runs pre-sales proof-of-concept engagements for clients across North America as an implementation and testing expert and helps clients verify how Adobe Target can meet their requirements and boost their digital marketing optimization efforts. Ryan Tincknell is a Sr. Enterprise Architect at Adobe who helps companies create value with analytics and data science by improving business performance, increasing revenue, reducing cost, boosting profitability, and increasing customer satisfaction by taking a “top down” approach to value creation by working with executive leaders who want to improve their business strategy and financial performance. He driv

April 3rd, 2024 We are happy to welcome Drew Burns of the Adobe Target Product team, and Rajneesh Gautam, Adobe Target Community Advisor, 2023 Mentor, and Director at Dexata, for an AMA session about Unlocking AI-Powered Personalization. Our experts:Drew Burns is a Group Product Marketing Manager at Adobe. Drew has been an evangelist and a practitioner in the personalization and testing space for 15 years.  He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/e-commerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs. Rajneesh Gautam is a Director at Dexata. An experienced digital marketing professional dedicate

February 28th, 2024 We are happy to welcome Cristinel Anastasoaie, Brent Kostak, and Timothy Furlow for an AMA session about Adobe Target High Performance Recommendations. Our experts:Brent Kostak is a Product Marketing Manager at Adobe. Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission. Cristinel Anastasoaie is a Senior Product Manager for Adobe Target. Cristinel is focused on machine learning personalization in Adobe Target, Analytics for Target integration, and the product user interface. Before his current Adobe role, Cristinel held product management positions on various content management and digital mark

February 7th, 2024 We are happy to welcome Brent Kostak, Product Marketing Manager, Ryan Roberts, Principal Consultant and Drew Burns, Group Product Marketing Manager, for an AMA session about how each Target capability plays a strategic role in executing personalization at scale, the top use cases that customers are configuring AI capabilities to accomplish at scale and how you are in control of machine learning to activate AI-powered Personalization to your specific goals. Our experts:Brent Kostak is a Product Marketing Manager at Adobe. Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission. Drew Burns is a Group

December 6th, 2023 We are happy to welcome Brent Kostak, Product Marketing Manager, Cristinel Anastasoaie, Senior Product Manager, and Drew Burns, Group Product Marketing Manager, for an AMA session about Adobe Target best practices.  Our experts:Brent Kostak is a Product Marketing Manager at Adobe. Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission. Cristinel Anastasoaie is a Senior Product Manager for Adobe Target. Cristinel is focused on machine learning personalization in Adobe Target, Analytics for Target integration, and the product user interface. Before his current Adobe role, Cristinel held product mana

August 30th, 2023 We are happy to welcome John Magnusson, Customer Success Manager and John Mosbaugh, Customer Success Architect for an AMA session about Strategize for maximum ROI impact with Peak Season Readiness. Our experts:John Magnusson is currently a Customer Success Manager with the Data and Integration team. John has been with Adobe for over 10 years and has been working with Analytics and Target to support Adobe customers across industry verticals. John Mosbaugh is a Principal Technical Consultant for the Adobe Experience Cloud with more than fifteen years experience working with Adobe Target and Recommendations. He has helped a wide range of clients in the retail, entertainment, and healthcare verticals implement and integrate Target in ways that maximize ROI. John is currently on the Information Architecture team assisting clients with DX solution integrations. How this AMA works:This thread will open on Wednesday, August 30, for you to start submitting your questions. Repl

June 21st, 2023 We are happy to welcome Ramon Cespedes, Adobe Customer Success Manager and Kevin Jemison, Senior Customer Success Architect for an AMA session about Journey to Driving Growth with Personalization. Our experts:Ramon started his career at Adobe in San Francisco and now lives in Orlando. An MBA graduate from Florida International University's Chapman Graduate School of Business. Previously worked at Gartner as a Supply Chain, Leadership Client Manager. Ramon studied International Business at UNF and held various roles within the Transportation & Logistics industry before transitioning into tech. He enjoys basketball, hiking, ping pong, exploring new countries, and salsa dancing. Kevin is a Senior Architect with the Integrated Architecture team. With over 14 years in the industry, he has helped dozens of companies mature their analytics, optimization, and personalization capabilities, refresh their stale implementations, and leverage the full features that Adobe Experie

June 7th, 2023 We are happy to welcome Bill Ozinga, Adobe Senior Technical Account Manager, John Mosbaugh, Adobe Principal Customer Success Architect, Justin Patrick, Adobe Senior Business Consultant, and Eric Thibeault, Adobe Senior Technical Account Manager for an AMA session about Adobe Target Recommendations. Our experts:Bill Ozinga is a Senior Target Field Engineer with over 11 years experience in Target optimization and personalization strategies. As a previous client in the automotive field, he received two Webby Award nominations, beta tested Recommendations Classic, and was on the Customer Advisory Board. Eric is a versatile technical leader combining a breadth of expertise with a deep understanding of business needs to generate leading-edge solutions supporting the corporate mission, while maximizing operational efficiency across organizations. With 15 years experience as a full stack web developer in e-commerce websites for Retail, Financial and Mass Media, and 7 years leadi