Adobe Employee

Adobe Target Experts on 2024 line up of Target-related Summit Sessions

Forum|Forum|1 year ago
June 12, 2024
18 replies
6074 views

June 26th, 2024

We are happy to welcome Ryan Roberts, Vadym Ustymenko and Ryan Tincknell from the Adobe Target Consulting team, and Matthew Marshall from the Adobe Technical Support Engineering team, for an AMA session about 2024 line up of Adobe Target -related Summit Sessions.

Our experts:

Ryan Roberts is a Principal Consultant at Adobe who runs pre-sales proof-of-concept engagements for clients across North America as an implementation and testing expert and helps clients verify how Adobe Target can meet their requirements and boost their digital marketing optimization efforts.
Ryan Tincknell is a Sr. Enterprise Architect at Adobe who helps companies create value with analytics and data science by improving business performance, increasing revenue, reducing cost, boosting profitability, and increasing customer satisfaction by taking a “top down” approach to value creation by working with executive leaders who want to improve their business strategy and financial performance. He drives Demand Generation by developing infrastructure and collaborating with multiple departments and leveraging modern marketing and analytical tools. He educates and empowers internal/external teams to follow best practices and leverage analytics to make informed decisions and exceed demand generation goals despite external economic conditions.
Vadym Ustymenko, Principal Technology Consultant at Adobe expands Adobe's business by delivering innovative solutions for Fortune 50-1000 companies beyond out-of-the-box implementations, which results in stronger relationships through customer success. He helps in shaping Adobe Experience Cloud products to be more effective and scalable as he brings the real-world customer feedback in-house to product teams. The knowledge and expertise he gains, he shares with colleagues by mentoring, training, and promote Adobe brand worldwide by blogging and Adobe Summit presentations. As an entrepreneur he enjoys innovation and creativity in his private and commercial projects.

How this AMA works:

This thread will open on Wednesday, June 26, for you to start submitting your questions.
Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.
After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.

Target

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kdesousa

Level 2

@Vadymus Could you please clarify how shared Analytics audiences work in Target in XT and ABT activities?

Is there any way to target not logged in users based on past actions/attributes?

R

RyanTi

Adobe Employee

Hello @kdesousa When Analytics audiences get published to Experience Cloud, they then become available for use in in Target tests. These audiences do have an update delay up to 24 hours, so if a visitor qualifies for the audience during a session, then target activities will not get served to them until a subsequent visit. You can get around this lag by building audiences in Core Services audience library off of Analytics Attributes

core services audience library can be built off of analytics attributes. This link speaks to uploading custom attributes, but it does show how to navigate to the Audience library through the People option in EC menu:

What Are Customer Attributes and How Do I Use Them? | Adobe Target

As for non-logged in users, they can be targeted based on behaviors tracked on their device browser as long as the cookie has not been reset manually or due to ITP 2.1. You can use mbox parameters to capture important behavioral targeting dimensions and mbox events for conversion points:

Custom Parameters: Can I Target Visitors Based on Custom Parameters? | Adobe Target

Target Events: Event tracking | Adobe Target

Can I Create an Audience to Use Only Once? | Adobe Target

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EmilyDa4

@Ryan_Roberts_ @Vadymus @rtincknell @MVM

what is your recommendation around the best way to measure experience targeting performance to determine if it's worth keeping the experience running? Is it best practice to A/B test the personalized experiences first in order to actually measure change impact first? if A/B test first is the route, is it advised to follow best practice for A/B testing and test one piece at a time vs the whole experience? etc...
when there's a site with multiple target audience types, where some pages are generic and some are specific to one audience, what is the best practice for determining if user affinity targeting is effective or miscategorizing users?
can you build custom audiences off of specific user based actions? / is this a recommended approach? i.e. only show X CTA button to users who abandoned the form page
Is there best practice guidance / advice around reaching testing statistical significance?
what is the recommendation for proving ROI for Target use?

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ryanr7

Adobe Employee

Hey @emilyda4,

I'm going to break up my responses. Hopefully I'm follwing your questions correctly.

1) So I recommend people optimize a page in a fashion that will help them know where to test next. I recommend starting with presence test (what belongs/doesn't belong). Then location testing (of what belongs where on the page does it belong). Then after that function/style testing. This should help you focus on the parts of the page that are most impactful first. A presence test can also give you a sense for the range of impact for the different elements, allowing you to focus on the most impactful elements first.

S

SamLe2

Level 1

If I share an audience from Analytics to Target, what is lookback window for visitors to qualify for the segment? In other words, if I share a segment from Analytics, will that segment include visitors whose last visit was longer than 90 or 180 days ago?

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ryanr7

Adobe Employee

Hi @samle2,

Audiences shared from Analytics to Target can range in their lookback windows. The look back isn't just based on their last visit but when they qualified for the behavior you are defining the audience on. So if your audience is for people that click a Learn more button on your site they would have completed that behavior in the last X days from when they are getting qualified in the Target activity. Remember Analytics shared audiences are update at least daily in the Experience Cloud and Target.

S

SamLe2

Level 1

>>So if your audience is for people that click a Learn more button on your site they would have completed that behavior in the last X days from when they are getting qualified in the Target activity.

If the person clicked the Learn More button (tracked in analytics) more than 90 days ago, would they still qualify for the Target segment? If the person clicked the Learn More button button more than 180 days ago, would they still qualify for the Target segment?

H

hgomattam

What is the best way to implement category affinity without impacting page performance?

M

MVM

Adobe Employee

Hello hgomattam!
Implementing category affinity should not impact page performance. Are you finding that the page performance is being impacted as a result of implementing category affinity? Please share any additional/specific details regarding the behavior you're encountering.

H

hgomattam

Hello!
I am making a trackevent with a code that would look at the page level elements to track the category. Also, running this as an activity on target. What is the best place to include this code that would look at the page elements? We do not use Launch.

M

MVM

Adobe Employee

Hello everyone! Looking forward to help answering your questions around Adobe Target!

R

ryanr7

Adobe Employee

Hi everyone! Glad to be hear answering your Target questions. Looking forward to the discussion. Any we don't get to in the hour we'll contiue to follow up with later in the day.

R

ryanr7

Adobe Employee

Sorry using my proper profile now. 🙂

R

RyanTi

Adobe Employee

Welcome to Coffee Break! Already see some good questions that we have seen many clients bring up in different scenarios- we will begin loading responses inline

Y

yeswin1

What is the easiest way to add an image to an A/B test? Also, when we have added images, the pages loads with the original image and then loads the test image. That is, the page flickers. Is there a way to handle this issue?

M

MVM

Adobe Employee

Hello yeswin1,

There are multiple ways that images can be changed when using the VEC (Visual Experience Composer) in Target.

One way would be to edit the HTML itself. Please see the "Text/HTML" section of the "Visual Experience Composer options" documentation found via the URL below:
https://experienceleague.adobe.com/en/docs/target/using/experiences/vec/viztarget-options#edit-text-html

Another way would be to use the Replace Content function. Please refer to the "Image" section of the "Visual Experience Composer options" documentation via the URL below:
https://experienceleague.adobe.com/en/docs/target/using/experiences/vec/viztarget-options#image

Note: Swapping images requires an Adobe Scene7 (Dynamic Media) Account. A free account can be requested by submitting an Adobe Target Support ticket.

With regards to the issue with "flicker", there are multiple ways to manage this, depending whether you use Tags/Launch. Please review the documentation that matches with your scenario:

How at.js manages flicker
https://experienceleague.adobe.com/en/docs/target-dev/developer/client-side/at-js-implementation/at-js/manage-flicker-with-atjs

Target Pre-Hiding Snippet
https://experienceleague.adobe.com/en/docs/platform-learn/implement-in-websites/implement-solutions/target#add-the-target-pre-hiding-snippet

M

MelBe1

Level 2

If I want to run more than one test on the same page at a time that are reporting on the same metrics, what is the best way to make sure a user is only part of one test? Previous tools I have used the bucket approach – we’re user is assigned a number and depending on that number they are put into one of two tests. I can see in Target there is the priority slider (not sure how effective that is) and also the ‘not in other tests’ audience. Never used either of these so not 100% sure what they do. Also, in Target, there is the profile script approach (this seems similar to the bucket approach on other tools).

R

RyanTi

Adobe Employee

Hello @melbe1 ,

Very good question; it gets right to heart of what it takes to scale experimentation and use your testable traffic effectively.

The slider will be the easiest way to prioritize one test over another for the same location and audience.

The option to create a new audience with an exclude condition on in other tests helps to completely isolate on test from all others occurring on the site if there's any concern for their potential impact on this one.

Solved: Audience - Visitor Profile - Not in another test |... - Adobe Experience League Community - 222723
Profile scripts come in when more complex inclusion/exclusion rules need to be defined. Ryan Roberts here tackled this scenario in this thread:
Mutually exclusive - Adobe Experience League Community - 238965

niocolasmeriel

Adobe Employee

@ryanr7 @vadymus @ryanti @mvm

Hi all and thank you for this session

Using AT a client faced some use cases where they couldn’t test or run experiments in multiple languages. They had to create different tests for each language and currency. Could you advise on the following:

1.Being able to make recommendations mixing different currencies?
2.Being able to make recommendations in dollars and other currencies?
3.Being able to make recommendations mixing (Adobe Commerce) stores with the same language and same currency?

Thank you!

R

ryanr7

Adobe Employee

Hi @niocolasmeriel,

Is this for an AB test? I would suggestion using "multiple auidences" to handle different different languages and different currencies. You need a way to signal to Target that a user is on one language vs and other, but when you are passing that info you can create language based audiences and then create versions of the experiences of the test that still maintain the essence of what you are changing but properly reflect the different langauges/geos you want to include in the test. Here's the help doc with some additional info on it: https://experienceleague.adobe.com/en/docs/target/using/activities/abtest/create/target-experience-to-multiple-audiences

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