Adobe Employee

Adobe Target Experts on AI Powered Personalisation in Target

Forum|Forum|2 years ago
January 18, 2024
21 replies
11831 views

February 7th, 2024

We are happy to welcome Brent Kostak, Product Marketing Manager, Ryan Roberts, Principal Consultant and Drew Burns, Group Product Marketing Manager, for an AMA session about how each Target capability plays a strategic role in executing personalization at scale, the top use cases that customers are configuring AI capabilities to accomplish at scale and how you are in control of machine learning to activate AI-powered Personalization to your specific goals.

Our experts:

Brent Kostak is a Product Marketing Manager at Adobe. Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.
Drew Burns is a Group Product Marketing Manager at Adobe. Drew has been an evangelist and a practitioner in the personalization and testing space for 15 years. He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/e-commerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs.
Ryan Roberts is a Principal Consultant at Adobe who runs pre-sales proof-of-concept engagements for clients across North America as an implementation and testing expert and helps clients verify how Adobe Target can meet their requirements and boost their digital marketing optimization efforts.

How this AMA works:

This thread will open on Wednesday, February 7, for you to start submitting your questions.
Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.
After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

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PASTROM

Adobe Employee

How can I join the event?

Amelia_Waliany

Author

Adobe Employee

Greetings @PASTROM ! Welcome to today's Target Community Q&A Coffee Break 🙂 By posting in the thread, you are participating! This is a text-only thread discussion where one participates by posting in this thread to today's Coffee Break experts, @bkostak, @Ryan_Roberts_, and @msamaniego. Please feel free to share your Questions, Best Practices, or Hot Tips related to the webinar topics and our experts will weigh in in response!🙂

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trahulc

Level 1

I am looking for a link as well. What am I missing?

Amelia_Waliany

Author

Adobe Employee

Greetings @trahulc ! Welcome to today's Target Community Q&A Coffee Break 🙂By posting in the thread, you are participating! This is a text-only thread discussion where one participates by posting in this thread to today's Coffee Break experts, @bkostak, @Ryan_Roberts_, and @msamaniego. Please feel free to share your Questions, Best Practices, or Hot Tips related to the webinar topics and our experts will weigh in in response!

bkostak

Adobe Employee

Welcome everyone to today's Coffee Break event! Please submit your questions in the chat below!

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trahulc

Level 1

What is the link to join this coffee break event?

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pramodalapati

@bkostak, @Ryan_Roberts_, @Drburns27

I have a question about Recommendations Custom criteria, if I can use any other data source to specify the scoring models. Currently we only have CSV possibility, I am trying to figure out if its possible extend this capability to read JSONs. Will there be any scope in future for this fucntionality.

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drewb6915421

Adobe Employee

@pramodalapati How Do I Upload Custom Criteria in Recommendations? | Adobe Target

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msamaniego

Adobe Employee

Welcome everyone to our Coffee Break! Go ahead and add your questions below.

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trahulc

Level 1

Oops...that makes sense.

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BillOzinga

Adobe Employee

I'd like to hear suggestions on using AI activities when there's a publishing schedule that's shorter than the learning may take to build the model.

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ryanr7

Adobe Employee

Hi @billozinga, there are couple of options. Sometimes it might be a good option to switch it to an Auto Allocate test which is optimized for speeding up the results of an AB test.

You could also use an AP activity with reporting groups - but that only helps if the offers are getting replace by newer versions.

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ryanr7

Adobe Employee

Glad to have you all join us this morning. Happy to hear your questions!

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ande2

Level 1

Is there any way to automatically remove extreme outliers from the A4T activity reports ? I know there's an OOTB feature to exclude extreme values for tests where Target is the reporting source - how do we achieve it for A4T ?

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drewb6915421

Adobe Employee

@ande2 Great question! This was covered in a separate thread on the Community - it's setting an exclusion from the AA side: Any ways to automatically remove outlier data from... - Adobe Experience League Community - 265170

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ande2

Level 1

Thanks @drewb6915421. We were trying to use the same approach suggested in the other thread. My question is - how do we determine the reasonable range to create the segment? I know it will differ for different companies and different success metrics. Is there any best practice we should follow there? It'll be great to hear your recommendations

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trahulc

Level 1

Question on using customer attributes for personalization - what is a recommended testing approach when the sample size becomes small (after applying customer attrbutes) and you want to run a test for a short duration (say 4-6 weeks)? I am thinking of increasing the ramp to 50% but are there other approaches?

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drewb6915421

Adobe Employee

@trahulc Auto-Allocate is an excellent option when there are low traffic requirements, as the multi-armed bandit will divert traffic over the course of the test to the winning variant. This activity is built for multiple experiences as well. What is an Auto-Allocate Activity? | Adobe Target

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ande2

Level 1

Auto-allocate would ideally divert traffic based on the primary success metric which we specify in the test. What if we conclude/analyze a test results based on performance of more than one success metrics? Is there any way Auto-allocate can divert traffic based on multiple success metrics ?

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