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jon_chen
Community Manager
jon_chenCommunity Manager
Community Manager
May 9, 2025

Adobe Target Experts on Redesigned Target UI

  • May 9, 2025
  • 6 replies
  • 2038 views

June 3rd, 2025

 

We are happy to welcome Iulian Velea, Brent Kostak, Drew Burns, and Cristinel Anastasoaie of the Product Management and Product Marketing teams at Adobe for an AMA session about Redesigned Adobe Target user interface.

 

Our experts:

  • Iulian Velea is a Sr Engineering Manager at Adobe
  • Brent Kostak is a Senior Product Marketing Manager at Adobe
  • Drew Burns is a Group Product Marketing Manager at Adobe
  • Cristinel Anastasoaie is a Product Manager at Adobe

 

How this AMA works:

  • This thread will open on Wednesday, October 15, for you to start submitting your questions 
  • Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible. 
  • After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

    6 replies

    C
    chris-luckett
    Level 2
    June 3, 2025

    Hi everyone, apologies to start the AMA on a negative note, but we've encountered several issues with the new UI. The toggle to switch back to the old UI has helped, but stability hasn't been fantastic the last week or so since the toggle was introduced. As there are still a number of open issues, please can you give some reassurance that the forced migration will not be completed until all issues have been addressed?

     

    It also appears that activities built or saved in the new UI are not back-compatible with the old UI - is there a risk that our "always on" activities, built in the old UI, will stop working once the migration to the new UI is complete? 

     

    Is there a risk that any Live AB tests will stop working when the migration is complete?

     

    Will we need to rebuild activities in the new UI if/when amends are required?

      maccg12
      maccg12
      Level 3
      June 3, 2025

      100% seeing the same problems in the new UI, it's my new unexpected #1 concern/priority now, keeping me up at night.

      M
      marcn98226988
      June 3, 2025

      What are the best methods for utilizing Target for personalization but through the AEM content management system? For Cloud Service, is Context Hub a viable option? 

      D
      Adobe Employee
      drewb6915421Adobe Employee
      Adobe Employee
      June 3, 2025

      @marcn98226988 Great question!  AEM and Target have a powerful integration benefitting content velocity, which allows Experience Fragments and Content Fragments from AEM to be shared directly into Target's offer library with metadata from AEM.  This provides rapid iteration on experience variations with brand accepted templates that can be updated from the AEM side.

      maccg12
      maccg12
      Level 3
      June 3, 2025

      When will the new Flicker Management be available for general use?

        I
        Adobe Employee
        IulianVeAdobe Employee
        Adobe Employee
        June 3, 2025

        @maccg12 The new Flicker Management solution will become generally available in September '25. 

        D
        Adobe Employee
        drewb6915421Adobe Employee
        Adobe Employee
        June 3, 2025

        The new modernized UI has a lot of improvements in terms of accessible features, governance, and streamlined processes.  The new VEC will have embedded AI Assistant for content generation soon, so even more advancements coming to the new UI shortly.  Our PM team has recorded demoes and updated documentation if there are any questions, but the new UI does follow the same logic as the former UI.

        M
        Mattzz
        New Member
        June 3, 2025

        Hello,

        In the old Target UI we could add scripts to the <head> or at the end of <body>. I don't see this option in the new UI, How can I control where will the script be added in the new UI

        Thanks!

        I
        Adobe Employee
        IulianVeAdobe Employee
        Adobe Employee
        June 3, 2025

        @mattzz - the option to have custom code outside of page <head> will be added in one of the next Adobe Target releases.

        This will be posted on: https://experienceleague.adobe.com/en/docs/target/using/release-notes/release-notes 

        jon_chen
        Community Manager
        jon_chenCommunity ManagerAuthor
        Community Manager
        June 3, 2025

        Hi everyone, thanks for attending and asking your questions. This event is now OVER. We appreciate the thoughtful discussion and will catch you in the next AMA! 

         

        While you're here, be sure to check out our latest demo on the new Target UI.

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