Community Ask Me Anything (AMA)

Update:Due to unforeseen constraints, this session is being postponed. We’ll share the new date soon and notify you once the updated AMA thread is live.In the meantime, ​@ChakravarthyKalva will be addressing the questions that have already been submitted. We won’t be taking additional questions on this thread going forward.Thank you for your understanding, and stay tuned for the updated session details! Hi, I'm Chakravarthy Kalva. I’m excited to share that on March 27, I’m hosting an Ask Me Anything (AMA) all about Campaign Orchestration in Adobe Journey Optimizer (AJO). I can’t wait to connect with you all.  A little about me: Job Title: Sr Product Manager Location:  San Jose Fun Fact:  Last year (2025) in Hawaii, I went snorkeling for the first time, even though I can’t swim. It was a big step in overcoming my fear of water, and I was pleasantly surprised to see sea turtles and colorful fishes in Hawaii’s crystal-clear waters, it was totally worth it. What I'm passionate about:  My

I’m seeing a mismatch between the public Adobe Target Admin API for AB activities and the Adobe Target UI.The issue is that additional metric configuration shown in Goals & Settings is not fully available in the public REST activity model.Observed behaviorFor additional metrics in the UI, Adobe Target stores extra per-metric state such as:whether the metric is `conversion`, `engagement`, or `revenue` for conversion metrics, the selected action such as: `Viewed a page` Viewed an mbox` `Clicked on Mbox` In the browser editor model, this appears as a separate structure like:"successCriteria": [  { "metricLocalId": 32767, "successCriteria": "conversion" },  { "metricLocalId": 1100, "successCriteria": "engagement" },  { "metricLocalId": 1027, "successCriteria": "conversion" }]But the public REST API does not expose this field:GET /{tenant}/target/activities/ab/{id}and also rejects it on update:{  "errorCode": "InvalidProperty.Json",  "message": "Invalid Json. Unrecognized property nam

October 29th, 2025 We are happy to welcome Monique Evans, Kiersten Kollins, Nichole Vargas, Cynthia Boon and Leslie Spier for an AMA session about Workfront System Smarts & Strategic Starts.  Our experts:Monique Evans is a Senior Manager - Global Content Studio Operations at Stanley Black & Decker, Inc. Kiersten Kollins is a Marketing Operations Tech Manager at DSW Designer Shoe Warehouse Nichole Vargas, Leslie Spier & Cynthia Boon are Customer Success Managers from Adobe.  How this AMA works:This thread will open on Wednesday, October 29, for you to start submitting your questions  Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

November 12th, 2025 We are happy to welcome Cole Connelly, Sr Product Manager, Huong Vu, Product Marketing Manager, Namita Krishnan, Product Manager, Brent Kostak, Sr Product Marketing Manager, David Arbour, Sr Research Scientist, Justin Grover, Principal Product Manager, Sandra Hausmann, Sr Technical Marketing Engineer and Daniel Wright, Sr Technical Marketing Engineer, for an AMA session about ‘Next-Gen customer experiences & efficiency with Adobe Experience Platform Agent Orchestrator’ and ‘The Next Era of Experimentation: How Agentic AI is Fueling Smarter Testing and Growth’. Our experts: Namita Krishnan is a product manager for Adobe Experience Platform, working on Agent Orchestrator and AI Assistant to enable intelligent, agentic workflows across enterprise systems. She focuses on shaping conversational experiences that drive quality, user trust, and measurable value realization. Namita joined Adobe in 2024 after earning her MBA from the University of Chicago Booth School of

 October 15th, 2025 We are happy to welcome Nikhil Sharma, Sr. Engineering Manager, Travis Jordan, Principal Product Manager, and Sandra Hausmann, Sr Technical Marketing Engineer, for an AMA session about Expand Your Mobile Reach with RCS & WhatsApp in Journey Optimizer. Our experts:Nikhil Sharma is an Engineering Manager, leading Messaging Channels (API Triggered Campaigns, SMS, Direct Mail, etc.) on Adobe Journey Optimizer. Previously held software engineering positions in Adobe Journey Orchestration, Adobe Campaign, AEM, Adobe Connect, Flash media Server and video products. He is passionate about building large scale customer centric products. Travis Jordan is a Principal Product Manager at Adobe, leading the vision, strategy, and roadmap for messaging channels in Adobe Journey Optimizer. With over 15 years of global experience in product management, design, and development, Travis specializes in delivering enterprise-scale solutions that drive innovation and customer engagemen

February 28th, 2024 We are happy to welcome Mandy George, Christel Guidon, Meghan Powers and Achia Walton for an AMA session about Adobe Analytics tips and best practices to help with your projects, and advanced segments and metrics along with session suggestions for Summit 2024. Our experts:Mandy George is a Senior Analyst at Best Buy Canada, is passionate about all things analytics. They are a 2x member of the Adobe Analytics Champions program and coordinator for the Adobe Analytics Champions Office Hours. They enjoy diving into the numbers and using calculated metrics to discover previously unknown insights. Mandy will be speaking at Summit as part of the Skill Exchange and Analytics Rockstars. Christel Guidon, a 3x Analytics Champion, is a Digital Analytics Platform Manager for Gen Digital. Gen Digital encompasses several security software brands including Norton, LifeLock, Avast, AVG, Ccleaner, Avira and Reputation Defender. Christel has over 15 years of experience with Adobe Anal

August 27th, 2025 We are happy to welcome Adam Wilson, Director at Air Miles, Canada and David Kangni, Solution Architect at RiteAid for an AMA session about Calming Customer Chaos: Tips for Tackling Complex Journeys in AJO and Catch error before they enter in Campaign.  Our experts:Adam Wilson is the Director of Marketing Operations at AIR MILES where he works at the intersection of technology, data, and marketing. At AIR MILES, he’s been involved in the end-to-end implementation of AEP RTCDP and Journey Optimizer, establishing a multi-channel audience library and integrated customer journeys that leverage real-time customer interactions. He has deep experience in marketing and advertising operations, designing multi-channel digital campaigns and experiences. David, our very own AJO Community Advisor, is a seasoned Solution Architect based in Montreal, Canada, bringing extensive experience in IT consulting, software architecture, and marketing solutions implementation. His career has

May 8th, 2025 We are happy to welcome our Workfront Community Advisors and product experts Lyndsy Denk, Monique Evans, and Richard Carlson for an AMA session about Workfront Proof. Our experts:Lyndsy Denk is a Marketing Training Manager at IDEXX Laboratories Monique Evans is a Senior Manager, Global Content Studio Operations at Stanley Black and Decker Inc. Richard Carlson is a Systems Administrator at Behr Paint Company How this AMA works:This thread will open on Wednesday, October 15, for you to start submitting your questions  Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

August 6th,2025 We are happy to welcome Jyothitha Chandran, Product Manager, Manik Singla, Sr Engineering Manager, Kaitlin White, Senior Product Marketing Manager, Chris Ivory, Sr Principal Solution Consultant and Sandra Hausmann, Sr Technical Marketing Engineer for an AMA session about Fueling Personalized Content in Journey Optimizer with AEM Content Fragments and Dynamic Media.  Our expertsManik Singla is a Senior Engineering Manager for Adobe Journey Optimizer, leading the Content team focused on accelerating content velocity. His team is responsible for key initiatives such as content templates, fragments, and seamless integration with Adobe Experience Manager (AEM). With deep expertise in content systems and scalable engineering solutions, Manik plays a critical role in shaping how brands deliver personalized, dynamic content at scale across customer journeys. His work bridges technical innovation with marketing agility to empower teams to create and activate content more efficie

May 29th, 2024 We are happy to welcome McKay White and Rexx Madsen from our Technical Support Engineering team at Adobe for an AMA session about best practices for the Adobe Business Platform Migration. Our experts:McKay White and Rexx Madsen are Technical Support Engineers at Adobe How this AMA works:This thread will open on Wednesday, May 29, for you to start submitting your questions. Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

June 25th, 2025 We are happy to welcome Aaron Forrest, Product Manager, Amarnath Vannarath, Sr Product Manager, Ariel Sultan, Product Marketing Manager, Chakravarthy Kalva, Sr Product Manager, Chris Ivory, Sr. Principal Solution Consultant, Rohan Bhatt, Sr. Product Marketing Manager and Sandra Hausmann, Sr Technical Marketing Engineer for an AMA session about Agile Workflows for Personalized Content at Scale and Master Frequency Capping & Conflict Prioritization - Adobe Journey Optimizer. Our experts:Aaron Forrest is a Product Manager over the Business Rules and Decisioning capabilities in Adobe Journey Optimizer today. He previously worked on Adobe’s internal personalization product which enables Adobe’s product lines such as Photoshop, Acrobat, and others in delivering personalized experiences across various channels including email, web, desktop notifications, and push. Prior to that he worked as a Digital Product Manager at companies including Nike, Weave, and Beachbody. He enj

June 10th, 2025 We are happy to welcome Skye Hansen, Kurt Jones and Nick Hilton for an AMA session about Adobe Workfront Certifications.  Our experts:Skye Hansen is a Lead Functional Architect at Merkle Kurt Jones is a Workfront Consultant at JP Morgan & Chase Nick Hilton is a Adobe Certifications Manager at Adobe How this AMA works:This thread will open on Tuesday, June 10, for you to start submitting your questions  Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

June 3rd, 2025 We are happy to welcome Iulian Velea, Brent Kostak, Drew Burns, and Cristinel Anastasoaie of the Product Management and Product Marketing teams at Adobe for an AMA session about Redesigned Adobe Target user interface. Our experts:Iulian Velea is a Sr Engineering Manager at Adobe Brent Kostak is a Senior Product Marketing Manager at Adobe Drew Burns is a Group Product Marketing Manager at Adobe Cristinel Anastasoaie is a Product Manager at Adobe How this AMA works:This thread will open on Wednesday, October 15, for you to start submitting your questions  Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

May 6th, 2025 We are happy to welcome Iulian Velea, Brent Kostak, Drew Burns, and Cristinel Anastasoaie of the Product Management and Product Marketing teams at Adobe for an AMA session about Growing Your Experimentation and Personalization Strategy with Target. Our experts:Iulian Velea is a Sr Engineering Manager at Adobe Brent Kostak is a Senior Product Marketing Manager at Adobe Drew Burns is a Group Product Marketing Manager at Adobe Cristinel Anastasoaie is a Product Manager at Adobe How this AMA works:This thread will open on Tuesday, May 6, for you to start submitting your questions  Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

February 12th, 2025 We are happy to welcome Cynthia Boon and Nichole Vargas of the Customer Success team at Adobe for an AMA session about Workfront Governance. Our experts:Nichole Vargas & Cynthia Boon are Customer Success Managers at Adobe.  How this AMA works:This thread will open on Wednesday, February 12, for you to start submitting your questions  Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

January 15th, 2025 We are happy to welcome Achaia Walton, Director of Analytics at Voice of America for an AMA session about Mastering Event-Based Reporting & Content Groups. Our guest expert Achaia is an Adobe Analytics Champion and a leading voice in event‑based reporting. She recently authored a Perspectives article exploring the challenges of categorizing content for analysis and how content groups can streamline this process in Adobe Analytics. In her work, Achaia breaks down the importance of content groups, offers a clear step‑by‑step guide for setting them up, and demonstrates how to use Analysis Workspace visualizations to integrate content group data into broader analysis strategies. How this AMA works:This thread will open on Wednesday, January 15, for you to start submitting your questions. Reply to this post with any questions you have for our expert, Achaia and Achaia will reply to as many of your questions as possible.  After the AMA is over, the thread will be locke

October 1st, 2024 We are happy to welcome Amarnath Vannarath, Product Manager, Ariel Sultan, Product Marketing Manager, Arthur Lacroix, Senior Product Marketing Manager, Rachel Hanessian, Principal Product Manager and Sandra Hausmann, Sr Technical Marketing Engineer for an AMA session about Unlocking the Power of AI Assistant in AEP Applications and Campaign. Our experts:Ariel Sultan is a Product Marketing Manager for Adobe Journey Optimizer. She combines her recent MBA from NYU Stern, specializing in marketing and sustainable business innovation, with an entrepreneurial background from founding a video production and content marketing company. Her multifaceted expertise, shaped by roles in an outdoor apparel brand and advertising, showcases her capability in branded content for clients such as Barefoot Wine, Planet Oat, and Anolon Cookware. At Adobe, Ariel leverages her experience to enhance product value and customer storytelling. Arthur Lacroix is a digital marketing and omni-channe

September 4th, 2024 We are happy to welcome Keara Fausett, Product Manager, Aaron Forrest, Product Manager, Justin Grover, Principal Product Manager and Sandra Hausmann, Sr Technical Marketing Engineer for an AMA session about three must try features in Adobe Journey Optimizer. Our experts:Aaron Forrest is a Product Manager over the Business Rules and Decisioning capabilities in Adobe Journey Optimizer today. He previously worked on Adobe’s internal personalization product which enables Adobe’s product lines such as Photoshop, Acrobat, and others in delivering personalized experiences across various channels including email, web, desktop notifications, and push. Prior to that he worked as a Digital Product Manager at companies including Nike, Weave, and Beachbody. He enjoys working to solve unique use cases that involve personalized communications & digital interactions to drive customer conversion, engagement, and retention for organizations. Keara Fausett is a Product Manager on

May 31st, 2023 We are happy to welcome Ivan Mironchuk, Principal Product Manager, Peter Fransen, Principal Scientist, Jason Hickey, Principal Product Marketing Manager and Sandra Hausmann, Sr Product Marketing Engineer for an AMA session about Maximizing your mobile app's potential with Adobe Journey Optimizer. Our experts:Ivan Mironchuk, Jason Hickey and Sandra Hausmann are from the Adobe Product Management and Product Marketing teams. Peter Fransen is a part of the Adobe Engineering team. How this AMA works:This thread will open on Wednesday, May 31, for you to start submitting your questions. Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

July 16th, 2024 We are happy to welcome Nichole Vargas, Leslie Spier and Cynthia Boon from Adobe for an AMA session about Creative Briefs Intake & Best Practices. Our experts:Nichole Vargas, Leslie Spier & Cynthia Boon are Customer Success Managers from Adobe.  How this AMA works:This thread will open on Tuesday, July 16, for you to start submitting your questions  Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

June 26th, 2024 We are happy to welcome Ryan Roberts, Vadym Ustymenko and Ryan Tincknell from the Adobe Target Consulting team, and Matthew Marshall from the Adobe Technical Support Engineering team, for an AMA session about 2024 line up of Adobe Target -related Summit Sessions. Our experts:Ryan Roberts is a  Principal Consultant at Adobe who runs pre-sales proof-of-concept engagements for clients across North America as an implementation and testing expert and helps clients verify how Adobe Target can meet their requirements and boost their digital marketing optimization efforts. Ryan Tincknell is a Sr. Enterprise Architect at Adobe who helps companies create value with analytics and data science by improving business performance, increasing revenue, reducing cost, boosting profitability, and increasing customer satisfaction by taking a “top down” approach to value creation by working with executive leaders who want to improve their business strategy and financial performance. He driv

April 23rd, 2024 We are happy to welcome Eric Matisoff, Principal Evangelist - Analytics & Data Science at Adobe, for an AMA session about Adobe Summit 2024 announcements and news, Adobe Sneaks 2024 and Analytics Rockstars. Our guest expert, Eric Matisoff, is the Principal Evangelist for Analytics & Data Science at Adobe with over 15 years of experience working with data and visualizations. During his 7+ years at Adobe, Eric has run the Analytics Rockstar program while evangelizing the Experience Cloud to dozens of Adobe customers on hundreds of digital experiences across all verticals. You'll have most recently seen Eric as the cohost for Sneaks with Shaquille O'Neal at Summit 2024! How this AMA works:This thread will open on Tuesday, April 23, for you to start submitting your questions. Reply to this post with any questions you have for our expert, Eric and he will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replie

May 2nd, 2024 We are happy to welcome Robert Calangiu, Principal Product Manager, Brent Kostak, Sr Product Marketing Manager and Sandra Hausmann, Sr Technical Marketing Engineer for an AMA session about New Code-Based Experience Channel in Journey Optimizer. Our experts:Robert Calangiu is a Principal Product Manager leading web personalization on Adobe Journey Optimizer. He was previously PM for Adobe Target focused on optimization, experimentation, visual editing, and integrations with other products as Analytics and AEM. And before that, Robert worked as a product manager for Adobe’s TV Everywhere portfolio, leading Authentication & Fraud Management solutions. He is passionate about building customer centric products and helping customers solve the right problems. Sandra, as technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the

April 17th, 2024 We are happy to welcome Cynthia Boon and Nichole Vargas of the Customer Success team at Adobe for an AMA session about top Adobe Summit 2024 takeaways. Our experts:Nichole Vargas, Leslie Spier & Cynthia Boon are Customer Success Managers from Adobe.  How this AMA works:This thread will open on Wednesday, April 17, for you to start submitting your questions. Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

April 3rd, 2024 We are happy to welcome Drew Burns of the Adobe Target Product team, and Rajneesh Gautam, Adobe Target Community Advisor, 2023 Mentor, and Director at Dexata, for an AMA session about Unlocking AI-Powered Personalization. Our experts:Drew Burns is a Group Product Marketing Manager at Adobe. Drew has been an evangelist and a practitioner in the personalization and testing space for 15 years.  He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/e-commerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs. Rajneesh Gautam is a Director at Dexata. An experienced digital marketing professional dedicate