Adobe Employee

Adobe Target Experts on Journey to Driving Growth with Personalization

Forum|Forum|2 years ago
May 27, 2023
13 replies
10458 views

June 21st, 2023

We are happy to welcome Ramon Cespedes, Adobe Customer Success Manager and Kevin Jemison, Senior Customer Success Architect for an AMA session about Journey to Driving Growth with Personalization.

Our experts:

Ramon started his career at Adobe in San Francisco and now lives in Orlando. An MBA graduate from Florida International University's Chapman Graduate School of Business. Previously worked at Gartner as a Supply Chain, Leadership Client Manager. Ramon studied International Business at UNF and held various roles within the Transportation & Logistics industry before transitioning into tech. He enjoys basketball, hiking, ping pong, exploring new countries, and salsa dancing.
Kevin is a Senior Architect with the Integrated Architecture team. With over 14 years in the industry, he has helped dozens of companies mature their analytics, optimization, and personalization capabilities, refresh their stale implementations, and leverage the full features that Adobe Experience Platform has to offer. Recently, with the Integrated Architecture team, Kevin has helped several clients regain trust and confidence in their implementations, injecting new life into their use of the tool.

How this AMA works:

This thread will open on Wednesday, June 21, for you to start submitting your questions.
Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.
After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Amelia_Waliany

Author

Adobe Employee

Greetings everyone! We're excited to kick off today's chat with the Experts - we're joined by @rcespedes22 and @kjemison who will be taking your questions related to Personalization Program Readiness at your organization, and other topics covered during their recent webinar - Welcome all!

kjemison

Adobe Employee

Hey there everyone, looking forward to our time together today.

rcespedes22

Adobe Employee

Welcome everyone. I'm Ramon Cespedes, and am looking forward to answering your Personalization Program Readiness questions this morning.

JyotiSharmaV

Community Advisor

Hi @kjemison my org is new to Personalization. As a B2B company, We are looking for avenues or site sections or pages where we can start doing personalization or we must do personalization. What are your thoughts on this?

kjemison

Adobe Employee

Hello @jsvasu, good to hear from you. As far as where to start doing personalization, much like the considerations when you are trying to determine where to start with optimization/testing considerations of where you have significant opportunity for impact, based on both traffic and high leverage points in the user experience, are usually the places to start. So entry pages, product comparison or review portions of the site, and similar area's are usually the most common and impactful places to begin.

JyotiSharmaV

Community Advisor

Awesome @kjemison this is helpful info. In addition to that, I also want to check What milestones can we achieve with Target & how we can mature it with time?

S

simochen

Adobe Employee

Good morning all, I'm Simon, a Technical Support Engineer for Adobe Target. I'll be assisting Ramon and Kevin in answering any questions today.

D

Diego5

Hi all,

I have a more technical question in relation to implementing Adobe Taget to my site. I've publish a Experiencing Target acitivites where I altered an image in the header and some text color, Target is integrated to our site via Adobe Data collection (Former Adobe Lauch), However the personalisation changes only take effect after I reload the page, so if the user lands first time on my page they'd not see the personalisation unless they reload the page, is that an expected behaviour?

rcespedes22

Adobe Employee

Hi @Diego5, good question! I would say that is not the intended behavior if the person is qualified. As long as somebody qualifies for the audience, they should see the content initially.

neerspinner

Level 2

Is it for all visitors or a specific audience segment?

if it is an audience segment are they loggedin/cookie based?

sometimes we see cookie based user states require a refresh

neerspinner

Level 2

hey experts!

My organization has grown in leaps and bounds in the testing environment over the past 5 years, but we're still very much in the stage where our testing and personalization is very controlled and limited by a small number of stakeholders.

we're trying to "roadshow" and get some buy in cross functionally, but it's obviously a slow growth/adoption curve.

I've read use cases where companies are running hunderds of concurrent tests at all times and some enterprises have a "test anything/test everything" approach.

how do you recommend we bridge the gap between where we are and where we could be in testing?

S

simochen

Adobe Employee

Great question @neerspinner! My understanding is you're looking to better learn how to go up the maturity curve for your organization. Generally, the goal behind this is to develop a personalization strategy when launching activities. You start with basic testing of optimization working by itself, but to get broader buy in, then the framework / thought process should be more focused on the personalized aspects in activities.

Getting the personalization higher up in the strategic process means it becomes the normal way orgs would approach rolling out everything. When designing business goals to have a component of personalized experience in them, that matures the strategic mindset so that companies are able to reach the "test anything/test everything" approach.

Amelia_Waliany

Author

Adobe Employee

Thanks @kjemison, rcespedes22 , and @simochen for joining us today! This Question was posted by Target Community Member @renatoz28:

"Hi, I have created 2 different Experience Targeting Activities in Adobe Target. Both are located in the homepage, and both refers to the same element, which is a banner above the hero of the homepage (the banner has been added in the activity, not backed).

Experience Targeting 1: Show a message in the banner to all visitors who visits the homepage.

Experience Targeting 2: Show a different message in the banner to visitors who have visited a product page and then return to the homepage (segment created in Analytics).

The problem I'm facing now is that those banners shows up above each other, while I just want to show only one banner, given more priority to ET2 because it refers to a specific segment. I've given more priority to ET2, but I still have the problem. I also have tried creating a segment in Analytics, in which I exclude visitors who have visited the product page from all visitors, and then use this segment for ET1, but both banners still showing up.

What could I do in order to maintain both Experience Targeting Activities, and maybe add another one, but only have 1 banner?"

Link to Original Community Question

kjemison

Adobe Employee

Thanks for this Question @renatoz28! Based on your description, you would want to have both of those experiences in one single XT activity, but have the two different audiences applied with the more restrictive analytics audience being the first experience. That should result in only one or the other of the banners being shown.

S

simochen

Adobe Employee

To add onto Kevin's comment, here's a link to Adobe documentation that goes into more detail on the priority of XT activity's experiences and how to control what audiences see: https://experienceleague.adobe.com/docs/target/using/activities/experience-targeting/create-targeting/xt-switching-experiences.html?lang=en

R

RcBT

Level 2

Hi, I'm having issues accessing QA preview links--do you know why that is?

S

simochen

Adobe Employee

Thanks for asking @rcbt ! This could be due to a variety of potential causes, so some additional information would be needed. For example, is this behavior limited to a certain kind of activity, such as an Automated Personalization (AP) activity? Or is it also impacting other types like A/B, XT, etc.?

Another helpful detail would be to know what the issue accessing preview links exactly is. When loading the QA link, is the problem that the expected content would not load? Or are you unable to generate the preview links themselves in the Target UI?

Amelia_Waliany

Author

Adobe Employee

Thanks @kjemison, rcespedes22 , and @simochen for joining us today! This Question was posted by Target Community Member magnusflaaten2:

"Case: Let's assume there is a significant lead time from a conversion on the web until activation of a service actually happens. After activation and as a part of the onboarding process for the service you want to not only use triggered emails/texts, but also expose the visitors for relevant content online (the full omni experience and all that). Any smart feature in Target that will start exposing users n days after they qualified for the base segment? Yes; I think (in theory) its possible to use recency on the trait(s) within the segment e.g. has qualified for the trait equal to or more than one time in "recency > n" days to obtain this, but any built-in feature would be preferrable."

Link to Original Question

kjemison

Adobe Employee

hey @magnusflaaten2, I think you are generally correct, this type of use case is more directly in the area of something like Journey Optimizer to manage both the timing and the activation across the channels, but there are a couple of approaches for defining the audience either with Target or Target+Analytics.

If you only have access to Target you are correct in that something like a recency trait is probably your best option. If you have Analytics as well you could define a sequential segment in analytics that takes your time lag into account or requires multiple sequential events to qualify in the the audience. Depending on your product mix it will be more or less convenient to fulfil that specific use case.

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