Adobe Target Experts on Target Recommendations | Community
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Amelia_Waliany
Adobe Employee
Adobe Employee
June 5, 2023

Adobe Target Experts on Target Recommendations

  • June 5, 2023
  • 16 replies
  • 12005 views

June 7th, 2023

 

We are happy to welcome Bill Ozinga, Adobe Senior Technical Account Manager, John Mosbaugh, Adobe Principal Customer Success Architect, Justin Patrick, Adobe Senior Business Consultant, and Eric Thibeault, Adobe Senior Technical Account Manager for an AMA session about Adobe Target Recommendations.

 

Our experts:

  • Bill Ozinga is a Senior Target Field Engineer with over 11 years experience in Target optimization and personalization strategies. As a previous client in the automotive field, he received two Webby Award nominations, beta tested Recommendations Classic, and was on the Customer Advisory Board.
  • Eric is a versatile technical leader combining a breadth of expertise with a deep understanding of business needs to generate leading-edge solutions supporting the corporate mission, while maximizing operational efficiency across organizations. With 15 years experience as a full stack web developer in e-commerce websites for Retail, Financial and Mass Media, and 7 years leading the optimization and personalization practice for a major national bank in Canada, Eric brings a wealth of contextual knowledge. He is also an excellent bilingual communicator (English/French) navigating between stakeholders of all functions to promote strategies, foster collaboration, and present complex concepts in an accessible language.
  • John Mosbaugh is a Principal Technical Consultant for the Adobe Experience Cloud with more than fifteen years experience working with Adobe Target and Recommendations. He has helped a wide range of clients in the retail, entertainment, and healthcare verticals implement and integrate Target in ways that maximize ROI. John is currently on the Information Architecture team assisting clients with DX solution integrations.
  • Justin Patrick is a Senior Business Consultant with over 11 years experience in Target optimization and personalization strategies. He is a subject matter expert for Adobe Recommendations solution having supported dozens of implementations and custom deployments for his clients.

 

How this AMA works:

  • This thread will open on Wednesday, June 7, for you to start submitting your questions.
  • Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible. 
  • After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

16 replies

neerspinner
Level 2
June 6, 2023

How do i broaden my recommendations catalog to include non-merchandising content like news stories or social media content?

Adobe Employee
June 7, 2023

Hi, welcome. You can create a separate collection to sort out the different types of content, so you could have a Collection that holds products, and another that contains articles, and then you apply whichever one you need to a specific Recommendation. 

Make sure you have a good plan on how to separate them, it could be a flag passed in as an entity.parameter, or be based on the URL or some other piece of that is distinctly different between the two collections. 

neerspinner
Level 2
June 7, 2023

ok thanks!

June 6, 2023

Best practice input please

1. how do we form Target tests that leave authoring with the Content team (components only) and not driven by an entire page that's developed by devs (HTML&CSS)

 

2. How do we test individual components and report on the component not on the page level.

Adobe Employee
June 7, 2023

Hi arehmeyer for #1 this sounds like Experience Fragments. You can create them in AEM and shared them out to Target then pull them in via the Visual Experience Composer. 

Adobe Employee
June 7, 2023

Welcome everyone. I'm Bill Ozinga, and am looking forward to answering your Recommendations questions this morning. 

Adobe Employee
June 7, 2023

Hello everyone, I'm John Mosbaugh and I will also be answering your Recommendations questions today. 

Adobe Employee
June 7, 2023

Hello and welcome! 

neerspinner
Level 2
June 7, 2023

Good morning all! anyone on yet?

Adobe Employee
June 7, 2023

Yes, you have John, Justin and Bill standing by. You may want to refresh the page. 

Adobe Employee
June 7, 2023

Hello everybody.  Eric here, happy to help you out with Recs questions.

Adobe Employee
June 7, 2023

Hello, My name is Francisco Fraga and I am part of the support organization.

I am more than happy to answer your questions 🙂

neerspinner
Level 2
June 7, 2023

yes thanks! I refreshed the page

this is a pretty cool interface, though not exactly instant.

I can't seem to get the "thumbs up" feature to work on any of these comments

Amelia_Waliany
Adobe Employee
Adobe Employee
June 7, 2023

@neerspinner thank you so much for this feedback! Indeed we are piloting this new interface for the Community Q&A Coffee Breaks and are ironing out the process - taking notes and making plans! Stay tuned for updates 😊👍 and please feel free to DM me with any additional feedback on this interface! 

neerspinner
Level 2
June 7, 2023

Are you related to the Ozinga family that does the concrete in the Chicagoland area?
i don't know them, but i know some people that went to school with them

Adobe Employee
June 7, 2023

Not related, but I have one of their die-cast cement trucks and one of their baseball hats. 

neerspinner
Level 2
June 8, 2023

haha! cool!