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Amelia_Waliany
Adobe Employee
Amelia_WalianyAdobe Employee
Adobe Employee
June 5, 2023

Adobe Target Experts on Target Recommendations

  • June 5, 2023
  • 16 replies
  • 12005 views

June 7th, 2023

 

We are happy to welcome Bill Ozinga, Adobe Senior Technical Account Manager, John Mosbaugh, Adobe Principal Customer Success Architect, Justin Patrick, Adobe Senior Business Consultant, and Eric Thibeault, Adobe Senior Technical Account Manager for an AMA session about Adobe Target Recommendations.

 

Our experts:

  • Bill Ozinga is a Senior Target Field Engineer with over 11 years experience in Target optimization and personalization strategies. As a previous client in the automotive field, he received two Webby Award nominations, beta tested Recommendations Classic, and was on the Customer Advisory Board.
  • Eric is a versatile technical leader combining a breadth of expertise with a deep understanding of business needs to generate leading-edge solutions supporting the corporate mission, while maximizing operational efficiency across organizations. With 15 years experience as a full stack web developer in e-commerce websites for Retail, Financial and Mass Media, and 7 years leading the optimization and personalization practice for a major national bank in Canada, Eric brings a wealth of contextual knowledge. He is also an excellent bilingual communicator (English/French) navigating between stakeholders of all functions to promote strategies, foster collaboration, and present complex concepts in an accessible language.
  • John Mosbaugh is a Principal Technical Consultant for the Adobe Experience Cloud with more than fifteen years experience working with Adobe Target and Recommendations. He has helped a wide range of clients in the retail, entertainment, and healthcare verticals implement and integrate Target in ways that maximize ROI. John is currently on the Information Architecture team assisting clients with DX solution integrations.
  • Justin Patrick is a Senior Business Consultant with over 11 years experience in Target optimization and personalization strategies. He is a subject matter expert for Adobe Recommendations solution having supported dozens of implementations and custom deployments for his clients.

 

How this AMA works:

  • This thread will open on Wednesday, June 7, for you to start submitting your questions.
  • Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible. 
  • After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 
    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

    16 replies

    Show previous replies
    ambikaTewari_ATCI
    Community Advisor
    ambikaTewari_ATCICommunity Advisor
    Community Advisor
    June 7, 2023

    Is there any way we can check  through API in which mboxEdgeHost a user profile resides?
    Recently we came across an issue where if we access a user profile ("id": {        "thirdPartyId": "404E6E64713525A58A05C121644C391F5.U1"    }  ) through delivery API from different edge host then the user profile gets lost. 
    So wanted to ask how do we check in which edge host this is initially present so we hit the Profile Fetch API from the same edgeHost location.

     

    Any info would be greatly helpful.

     

    Thank you.

      F
      Adobe Employee
      frager1Adobe Employee
      Adobe Employee
      June 7, 2023

      @ambikatewari_atci   - At this moment this is currently not possible.

        neerspinner
        neerspinner
        Level 2
        June 7, 2023

        I'm brand new to PRs
        do you have any general advice for how to approach the feature and find opportunities to service our merchandisers?

          B
          Adobe Employee
          BillOzingaAdobe Employee
          Adobe Employee
          June 7, 2023

          Recs is definitely something that requires a fair amount of planning in the implementation process. I would suggest starting with a list of placements that you want to use, and make a list of what types of things you need to know to do what you want to accomplish as far as the business rules/logic. That list will often help you plan the type of data you need to collect to support that type of logic. (Showing only Gluten Free products would require indicating in the data which products are Gluten Free). 

          Also take the template design you want to use and deconstruct that, so you know what pieces are required to make it dynamic to your requirements. You may need more than the basic "name, thumbnail, and URL" in order to do things like indicating sale prices, closeouts, etc. 

          As far as the placements on the site, product detail pages tend to have the most impact, and then the shopping cart flow, and then the home page. 

            Rajneesh_Gautam_
            Community Advisor
            Rajneesh_Gautam_Community Advisor
            Community Advisor
            June 7, 2023

            hello @wozinga, @jmosbau, @JSPatrick, @eric-thibeault, and frager1 - currently there is no way to access Recommendations database to troubleshoot whether the recommended entities are expected ones. Essentially we are looking for a way to query AT's Recommendations database to find the event count (views, carts, orders) against one or all entities. Is this on your roadmap?

              J
              Adobe Employee
              JSPatrickAdobe Employee
              Adobe Employee
              June 7, 2023

              Thanks for the question. There is an option at the Activity level to Download Recommendations data. This allows you to validate that the entities you are seeing are the correct entities based on collected behavioral data and your Criteria settings. This download does not contain event counts. This information is generally available within analytics. From our combines perspective, this is not currently on the product roadmap.

                JyotiSharmaV
                Community Advisor
                JyotiSharmaVCommunity Advisor
                Community Advisor
                June 7, 2023

                What are best practices for clicked element selection? I many time has faced elements not reflecting o/p metric when selected. 

                  E
                  Adobe Employee
                  ericthibeault-cie-accountAdobe Employee
                  Adobe Employee
                  June 7, 2023

                  Hello,

                  For o/p are you referring to on-page or something else?

                  Best practices for clicked element selection is to make sure you are using IDs on the specific element you want to track (example: <div id="myId">.  Target looks at the first ID it sees on the page. 

                   

                  If the only ID is a near parent of your element, you should be good, but if the only html ID is far, you might have content at runtime that changes the html structure.  If this is happening, your tracking won't work. 

                   

                  So best practice is to have an html ID on that specific element and you will avoid those potential issues.  An even better solution, if you have Adobe Analytics, is to leverage the a4t feature (Analytics for Target).

                   

                  If you don't have access to a4t, you can change/force the "clicked an element" value.  For this, go in goals and settings, hit "edit" right to "clicked an element".  On the next page, hover over the "Selected Elements" option and hit the little pen icon.  There you will have the possibility to enter a more specific css string (example: if your element don't have an ID but have a unique class, you can change the field's value and only input your ".myClass" value there.

                   

                    A
                    arehmeyer
                    June 7, 2023

                    Would love to see some examples of Testing Roadmaps and Repositories of Learnings that you are using. 

                      J
                      Adobe Employee
                      jmosbaugAdobe Employee
                      Adobe Employee
                      June 7, 2023

                      Here you go. 

                        ambikaTewari_ATCI
                        Community Advisor
                        ambikaTewari_ATCICommunity Advisor
                        Community Advisor
                        June 7, 2023

                        Hi @jspatrick We could not use A4T due to no Analytics tracking placed on our Product Pages. We are using Adobe Target as reporting source for Recommendation Activities. 

                        We want to get the order data at productPurchasedId level. 

                        In Adobe Target reports, we get the consolidated data around number of orders, revenue , sales, can we get similar metric data against each productPurchasedId?

                         

                        Thank you.

                          J
                          Adobe Employee
                          JSPatrickAdobe Employee
                          Adobe Employee
                          June 7, 2023

                          Hi @ambikatewari_atci There is an option to Export Order Details to CSV in the Reporting section of your Activity.

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