Adobe Marketo Engage

Welcome to the Marketo Success Series! In this series, we partner with Marketo Champions and Champion Alumni to fully explore how some of our most celebrated Marketo experts are using Marketo to drive success. In this edition, Marketo Champions @jenn_dimaria2 and @maarten_westdo2  teamed up to create a full deep-dive into how they are leveraging Programs.   What Are Programs?   Marketo defines Programs as a single marketing initiative and the container for local assets (like forms, landing pages, etc); however, they’re more than the glue that keeps everything together. They also tie marketing activities to revenue and give quick insights into what’s performing (or maybe more importantly: what’s not).   Why Do You Need It?   “However beautiful the strategy, you should occasionally look at the results.”   The simplest reason? Reporting. But organization is a big deal, too. Back in the day, Marketo didn’t have Programs. Long-term users pro

Hello:Is there a way to update program channel via the API? We are able to clone the Marketo program via the API and I would like to set the channel via the API as well. However, I only see documentation for the GET the channel names but no way to POST / create a new channel. Appreciate your input here. 

Hi, For champion-challenger tests, I want to make it so that the same number of emails are sent to each challenger. I don’t want to do a 50/50 split and send for example, 500 emails to the champion and then split another 500 among the challengers (resulting in 166 each if there are 3 challengers). If I set the split so that 100% of the records receive the challengers does that mean all 1000 records will be divided among the challengers (333 each)? Are there any potential issues that I might run into by doing by setting it to 100% challengers?  Thanks 🙂

Hi, I have this code that has a bug in it: <div class="mktoForm" id="promoForm" mktoName="Promotion Form"></div> <!-- Marketo Form Event Handler Must stay here to load with form--> <script> MktoForms2.whenReady((form) => { form.onSuccess((values, followUpUrl) => { form.getFormElem().hide(); document.getElementById('promoConfirmFormDiv').style.display = 'block'; return false; }); }); </script> <div id="promoConfirmFormDiv" style="display:none;"> <p class="text-white"><strong>${promoFormConfirmation}</strong></p> </div>​When I submit my form the page still refreshes. When I debug the code the return false is called twice for some reason and on the second call the page refreshes and I tried a few other options, but nothing has worked. Does anyone have any tips to try to assist me? Kind regards,Ethan

Hello Everyone, I hope you are having a great day. I was wondering that in the Lead Velocity Dashboard in Marketo Measure, how are we calculating the velocity for each stage as I do not see a specific datetime field for each stage. Also, there are multiple fields in the same stage so just using the last modified date wont work as it keeps on updating. I was wondering if there is any other way to do so? Thank you so much

Hi, I have this velocity working with segmentation. I'm able to get the first baseUrl populated, however the second baseUrl1 is not working. This is how it displays:  ${url}/   #set( $AssetId = $mktmail.xMarketoIdHdr.split(":")[5] ) #set($utm_campaign = "utm_campaign=" + $esc.url($AssetId)) #set($utm_source="Nurture") #set($utm_content="ABC") #set($utm_term="CDE") #set($utm_id = "utm_id=EFG") #set($baseUrl = "www.abc.com?formid=001&utm_medium=Email&utm_source=$utm_source&utm_content=$utm_content&utm_term=$utm_term") #set($baseUrl1= "www.abc.com?formid=002&utm_medium=Email&utm_source=$utm_source&utm_content=$utm_content&utm_term=$utm_term") #if($lead.Segmentation_Test_1000.equals("Stuff")) #set($url = $baseUrl+"&"+ $utm_campaign + "&" + $utm_id) #elseif($lead.Segmentation_Test_1000.equals("Other Stuff")) #set($url = $baseUrl1+"&"+ $utm_campaign + "&" + $utm_id) #end  I've also tried including ht

Hi everybody, I need to provide an HTML email to Sales for them to forward to customers. If I simply "create HTML email" in Marketo, then I'll get an email with none of the tokens (including the address, phone number etc.,) replaced by meaningful text. We used to have a tool for that but we lost it a while ago. Can someone recommend an inexpensive solution?  I found this discussion but I think this is somewhat different than what I need (or maybe I am confused): Send Marketo HTML email for Others to Send Using Their Email System. Can someone please send me either a pointer to a tool that can create an HTML email, or step-by-step instructions? Thank you!

Hi, running into an issue with using the embedded Marketo form. I am using the correct <script> tag but it keeps leading me to a "checksum missing" 400 error. It seems like there is a backend functionality that is messed up somewhere that might be more from the Marketo side than our codebase. Any solutions? 

Hello, We're building integration between Marketo and our own product. The process is once the prospect fills out the marketo form, we'll use the webhook to call our product to set up access for the prospects. Now, we're looking for an unique identifier to push the data from our product back to Marketo to report on their progress of using our product. We're thinking about using SFDC ID as an unique identifier. My engineering team wants to know the API name for the SFDC ID. However, there's no API Name for the SFDC ID that I can find in Marketo. Does anyone know how we can locate the API Name for the SFDC ID? Any other suggestions for an unique identifier? We're not considering email addresses as there might duplicates in the system. Thank you!

Hi all, Has anyone tried to impose a size limit on the number of people that can be brought into Marketo via a list import by users?For example, if the file size is over 50k records I would to import it myself as admin to ensure quality control.Thanks, Tom

I have noticed that certain emails show up as an image carousel in Google Workspace Gmail. It shows an image instead of preview text (section below the email subject) when the email reaches to the inbox. Is there a certain format in which one has to send them for it to work? Can we do this through Marketo? If not what are the alternatives for it? Please suggest some valuable solutions to accomplish this. 

I want to use the Marketo API to display the content of an email message by providing the email ID. I can retrieve the HTML of the message easily, and display that, but I also want to display the values of To:, From:, Subject and Preheader, ex: fromName, fromEmail, subject, preHeader. The only methods I see that have access to these is "Update Email Metadata", "Update Email Content", and "Create Email". Is there an undocumented way to simply read those additional values, or something I'm missing? The goal is to be able to provide a preview of the email body and the other information via a single preview link, rather than having to resort to sending test messages to people we need reviews and approvals from. The existing method of sending links to "view online" versions of the previews also excludes the other values that need review.  Maybe there's a much easier solution? Thanks!

Overview   This Dashboard will provide a view into a customer’s overall average weekly Activity Usage over a 52-week time period. Daily Activity data is aggregated into weekly buckets and presented in an easy to ready bar chart. A custom date range selection will be added in future releases.       It will also provide the ability to hover over a specific week and display a popup text to show the actual count of Activities that specific week.         Average weekly Activities are a good indicator of how much marketing that is being performed as it represents Activity Types which are counted on actions taken against a Marketing Event. Some examples are when a Lead opens an email or clicks on a landing page link or enters data in a Form. There are other Activity Types that are generated systematically for example when a Trigger Campaign is executed with a flow step to send a Lead to a CRM.   Benefit   Having a view into Activity counts i

I placed the code and modified it based on the documentation here.  However, when I test it in gmail, the product carousel does not appear. I'm curious if anyone tried it and witness it work in Marketo emails. 

Hello,I have some batch campaigns I want to send with one piece of dynamic text that will be unique to each individual. I saw on the dynamic content guide page that it only works for triggered emails, not batch (https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/general/functions-in-the-editor/using-dynamic-content-in-an-email). So how else can I get dynamic content in a batch email? 

Good afternoon, Marketo Community. I'm trying to copy the content from one record in Marketo into a different record in Marketo... but not too sure how to do it. Here's the more detailed background and where we're running into issues:We're looking to run a referral campaign for our membership.  Our members could scan a QR code or click a link in an email, land on a web page, complete a form and "request" their personal Referral Code.   The referral code is already populated and has been appended to our member records (a referral code data field). We're running into issues on the QR code side of the puzzle.  Our Marketo instance validates using two separate fields (email & a Unique identifier).  When a member scans the QR code (i.e., while at a public event), the member is directed to a landing page, they complete a form, and they should receive an email with their personal Referral Code.Unfortunately, in our instance, since we use t

Hi Everyone, We are wondering if it is possible to change the color of the FROM address on our marketing emails so that the recipient will see the from address in a different color, rather than default black text? We are hoping to change it to be green if possible. Does Marketo allow this? I have attached a screenshot (below) as an example.  Any tips or suggestions would be appreciated! Thank you!  

Hi I’ve created a custom object linked to the email address field, with the employee ID serving as the dedupe field. However, when I import the Excel list into the custom object, only existing contacts in Marketo are being created, while new leads aren’t appearing as records. Is there a way to import these new contacts into the custom object linked field to the email address? Additionally, I need to ensure that a new contact is created in Marketo if it doesn’t already exist. I appreciate your support in achieving this. Also, is there a way to view or export all records of the custom object from Marketo? Thank you! 

Hello community, I need to create a form with the following requirements:1. A field should be added without a label.2. The form should allow users to input multiple names and email addresses, essentially adding multiple rows for the same field.Is it possible to create such a form in Marketo?Below is sample form:-PART 2:  YOUR ANNUAL MEMBERSHIP  Please select from the following subscription options below.      No. of users/copies  Fee (incl GST)  Online membership $120 per user     $  Online + Magazine membership $155 per user    $  Additional magazines (available to schools/libraries with an Online or Online + Magazine membership) $100 per issue      TOTAL MEMBERSHIP FEE (incl GST)   $   PART 3: USER DETAILS:  Please list the name and email of each user below:  (please list the s

Hi All,I have nread this article here: https://nation.marketo.com/blogs/marketowhisperer/2016/04/06/using-the-sync-lead-to-sfdc-flow-step-to-insert-a-marketo-only-recordCaution: Salesforce does not allow "Contacts" to be assigned to lead queues.  In this case Marketo will create a duplicate "Lead" in Salesforce. Thus, be careful of allowing SFDC Contacts in Marketo to flow through a smart campaign using the Sync Lead to SFDC flow step and assigning the record to a queue.What does it mean?When we sync a contact from marketo to salesforce it will create a duplicate when using autoassignent rules?Thanks

I am having trouble producing a script to reference a program member value. The below works fine when I use a standard Lead field, so assume my script is OK but my exact language in referring to the program member object is wrong.Is there something obvious at fault below?Is there any documentation that details how to call different objects from different places?  #set( $size = $programMember.get("hRSVFAddressCity") ) #if( $size.toLowerCase().contains("u1000") ) ## Display your custom content for u1000 U1000 content #end  

Hi,I am receiving the below error message when trying to reference a custom object in a script.   Cannot get email content- <div>An error occurred when procesing the email Body! </div> <p>String index out of range: -1 near</p> <div><pre ></pre></div>The code I have in place is: <table style="border-spacing: 0; border-collapse: collapse; width: 600px;"> #foreach ($202407DCPG in $2024DCPG_cList) <tr> <td style="padding: 4px; font-family: arial; border-collapse: collapse !important; border: 1px solid black"> ${202407DCPG.brokerContactEmail} </td> <td style="padding: 4px; border-collapse: collapse; border: 1px solid black"> ${202407DCPG.sponsorName} </td> </tr> #end </table> I have the appropriate fields checked on the right hand menu.I have tried doing a more simple pull, outside of the table format too and get a similar error.

We currently have a cap in place whereby customers cannot receive more than three marketing emails from us. Is there a way we can see who are not emailed because they have reached this cap?

Hi All, Does anyone have a great program build they can share to capture Person Source?I want to build out a centralized program but of course, I want to capture all avenues possible. Some of the potential challenges that I forsee: defining all marketing sourcesdefining all outside sources, ie. salesdefining the standardized versions of all sources for consistencycapturing the correct UTM parameters properly and what to look out forhow to leverage:Original ReferrerOriginal Search EngineOriginal Search PhraseOriginal Source Info (I suspect as a sub-field to Person Source)Original Source Type (same as above)leveraging Acquisition Program and Acquisition DateI think that would cover it?  Any help is welcomed! Cheers, Chris