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Mohan15
Level 2
December 1, 2024
Solved

How to do AB test reporting for multiple programs

  • December 1, 2024
  • 1 reply
  • 2006 views

I have done AB testing for multiple campaigns. Subject lines, whole emails and Send Name. Now I want to create a detailed reporting for all the campaigns. How to do this?

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Best answer by ilona_buteneers

Hi @mohan15 

 

As far as I understand what you're looking for, I would recommend you to go to: 

- Analytics Tab

- Choose the right report type you're looking for (e.g. Email Performance Report) 

- Go to the Setup tab

- Select here all the emails that you'd like to have included in your report (e.g. your emails with different A/B testing from multiple programs) 

 

 

 

- Go to the tab Report - here you will see the overview of all the metrics of all selected emails 

- Save the created Report in the desired folder.

 

Hope this helps! If not, feel free to specify so we can further look into what you need. 

Kind regards, 

Ilona

1 reply

uditmathur
Community Advisor
uditmathurCommunity Advisor
Community Advisor
December 3, 2024

HI @mohan15 ,

What type of reporting are you looking for?

You can get data on sent, delivered, bounced, click to open ratio, unsubscribed etc. from Email Performance report. You can use test variant as constraint to refine your report. 

 

M
Mohan15Author
Level 2
December 3, 2024
Hi @uditmathur 

I appreciate your suggestion! However, I'm looking to create a report that not only captures metrics like sent, delivered, and click-to-open rates but also includes the specific variants used, such as subject lines or sender names.

Since this involves multiple campaigns and team collaborations, managing this data is getting complex. Is there a way to find out this?

ilona_buteneers
Adobe Champion
ilona_buteneersAdobe ChampionAccepted solution
Adobe Champion
December 3, 2024

Hi @mohan15 

 

As far as I understand what you're looking for, I would recommend you to go to: 

- Analytics Tab

- Choose the right report type you're looking for (e.g. Email Performance Report) 

- Go to the Setup tab

- Select here all the emails that you'd like to have included in your report (e.g. your emails with different A/B testing from multiple programs) 

 

 

 

- Go to the tab Report - here you will see the overview of all the metrics of all selected emails 

- Save the created Report in the desired folder.

 

Hope this helps! If not, feel free to specify so we can further look into what you need. 

Kind regards, 

Ilona

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