Adobe Marketo Engage

HI Team , We wanted to conduct A/B testing for our batch-and-blast campaign using the engagement program. We have four emails to send every Tuesday with different content to the same audience. One of our previous consultants recommended leveraging the engagement program, allowing us to set the availability of the four emails for the desired send day. This way, newly added records won't receive previous emails. I read a document stating that A/B testing can be used in the engagement program stream or for a trigger using a champion-challenger approach, so I attempted to implement that. I selected a sample size of 10 for this test, allocating 40% for A/B testing and 60% for the winner. I set up the engagement stream with the A/B testing email I created using the champion-challenger approach. However, all 10 emails were sent together, and no A/B test was performed. Can someone guide me on how to approach A/B testing with the champion-challenger method for nurturing or a

Hi, I am looking to set up an email using tokens.  the problem I have is that the field in Salesforce is returning a value of 1 instead of the name of the field. for example, I want the email to say thank you for purchasing brand1 - the field in salesforce for brand1 if they have purchased brand1 is 1. What would the best way to approach this? My thoughts would be to create a pick list field in Marketo and display the brand name desired if brand1 = true [1]. I haven't quite figured the logic yet. Would there be a better way to approach this, I don't have the option to change the original field. Thanks

I'd like to identify users on our website using Marketo data. I am curious if one can fetch lead data using the data stored in the `_mkto_trk` cookie. It appears that the cookie is storing both an ID (Munchkin ID?) and a token. Can either of these be used to fetch the lead that's associated with that particular user? There seem to be several posts that hint at this, but neither of the suggested implementations work:https://nation.marketo.com/t5/product-discussions/submitting-munchkin-cookie-as-mkto-trk-through-leadcapture-save/m-p/95503#M58126https://nation.marketo.com/t5/product-discussions/marketo-api-to-get-user-email-using-filter-type-munchkin-cookie/m-p/331832#M187437 Based on the last post above, I'd assume hitting the leads endpoint like this would work:{MARKETO_ENDPOINT}/v1/leads.json?access_token=${ACCESS_TOKEN}&filterType=cookies&filterValues=${COOKIE_TOKEN} However, when hitting that API, I get a successful request but `result` returns an empty array.

Have you ever wondered how Marketo processes campaigns and why some take longer to run than others? Then buckle in because this post will do a deep dive on how Marketo assigns campaign priority and also covers how and when you should use the campaign priority override feature.   How does Marketo Prioritize Campaigns?   Marketo uses a “last-in, last-out” queue method for processing smart campaigns along with the priority of the smart campaigns in the queue. Trigger and batch campaigns each have their own queue and within each queue, the priority of the smart campaigns is determined by the flow steps in each smart campaign.   Priority Flow Action High Send email (triggered)Send alert Medium Request CampaignInteresting MomentCreate TaskConvert / Delete LeadAdd to / Remove from ListChange Sales Owner / Progression Status / Revenue Stage / Field in ProgramChange Member of / Add to / Remove fromSync to SFDCChange Status in SFDC Campaign Low Change data valueChange

Hello!Curious if it is possible to "timestamp" within an email footer the DateTime that the email was Sent and/or Delivered for both a Sample Draft and/or a Live Email?We currently use the system date token - but that obviously updates to whatever the current DateTime is when viewed for saved samples.From what I can tell this doesn't seem possible, but thought I'd reach out to wiser minds 🙂 

Hi,I have an use case, Marketo is linking customobject record to an inactive email addressCustomobject is defined with email address as linking fieldAn unique Id as de-dupe fieldWhen I bulk import data to Customobject, Marketo is linking the CO data to an inactive email address(There are dupe email addresses) because of which active email address is not showing up in the list derived by a smart list. I would not be knowing email address status at the time of bulk import  data. Is there any way we can force Marketo not to link CO data to an inactive email address?  Thanks,Babu 

As a Technical Consultant in Professional Services - supporting our clients at Adobe, I want to make sure you’re aware of an important update to the Marketo Engage platform that will impact how your applications authenticate and integrate going forward. These changes are part of the ongoing efforts to improve security, reliability, and the long-term maintainability of our API ecosystem.   OAuth 2.0 Bearer Tokens: A Security-First Update Historically, our API supported passing access tokens in the query string (e.g., access_token=abc123). While that method worked, it introduced significant security risks, including accidental token exposure through logging or URL sharing. In line with industry best practices and the OAuth 2.0 spec (RFC 6750), as of June 30, 2025, the API will require all tokens to be passed in the Authorization header as follows:   Authorization: Bearer abc123 This change ensures token integrity, aligns Marketo Engage with broader Adobe API standards, and pre

Hi, Seeking working code for module hero banner; where image can be uploaded by an admin for the background of the container, and still have live, editable text in the foreground. It must work in Outlook. I am using a Marketo provided email template, however there are issues likely due to CSS for background: cover; being utilized. In Outlook, image pushed outside of container (overspills), vertically, breaking that container and bugging up the email rendering.Please advise. Seeking rock solid, working solution.Marketo code in template: a<table class="mktoModule module_wrapper m_hero" id="hero" style="border-spacing: 0; border-collapse: collapse;" align="center" width="100%" cellspacing="0" cellpadding="0" border="0"> <tbody> <tr> <td class="module" style="word-break: break-word;-moz-hyphens: none;hyphens: none;border-collapse: collapse;-webkit-hyphens: none;background-image:http://templates.marketo.net/event3/bg-hero.jpg;background-repeat: no-repeat;pa

Hi, I'm planning to consolidate several separate forms (e.g. contact, document download, video download) into a single unified form using visibility rules. Below is the intended setup.I'd like to ask:Are there any concerns or risks with this kind of setup?If so, what are the possible solutions?Also, if a lead submits the form multiple times, will the data be overwritten?Form setup idea:I plan to use visibility rules to show/hide specific fields (other than name and email address) based on the selected category in a "Form Category" dropdown (options: Contact, Document Download, Video Download).Form field structure (example):Fields always shown:Full Name (required)Email Address (required)Form Category (required)Fields shown only when "Contact" is selected as the Form Category:Industry (required)Job Title / Department (required)Requested Materials (optional)Inquiry Details (required)Thank you.

What is AB Testing?   A/B Testing is a controlled experiment to compare two versions of something (A vs B) to determine which performs better. It's used to optimize conversions, engagement, or any metric that matters.   How it works?   Identify a goal – increase email CTR, landing page signups, form submissions etc. Create two variants – A (current/default), B (new/test). Split the audience – Randomly show A to 50%, B to 50%. Measure performance – Track key metrics. Analyze results – Use statistical significance to decide if B beats A.   When to use AB testing?   In nutshell, AB testing represents an experiment. It is an iteration with an hypothesis (assumption) - that the new variant is better. The job of AB testing is to accept or reject this hypothesis. A/B testing helps you know what works better - not what you think works better. Hence, use it when you are looking for improvements through iterations. There can be many scenarios.    

Another chance to sing the praises of Marketo forms over other form builders. Marketo forms are just, well, normal. Others’ forms, by and large, are needlessly weird and obscure.   Take filling fields from UTM params. On a Marketo form, you just set up a field as type Hidden and set it to Autofill from a param like utm_campaign.   Doesn’t matter what the back end Marketo field is called: could be literally utm_campaign, or the more precise last_utm_campaign, or one of those fields with a backstory like UTM_Campaign_Really_Use_This_One_Guys.   Not so with a Squarespace form. There, even if a field is called utm_campaign it’s impossible to fill it from the param utm_campaign. Unless you use the custom JS below, you can only fill from param names that start with SQF_ and are all caps. That’s crazy!   Nobody wants to append SQF_UTM_CAMPAIGN to links. Even if teeeechnically utm_* params aren’t “standard,” they’re so widely supported that they might as well be.  

Hi all, Bit stuck here - a customer emailed this morning to say our unsubscribe link is not working, so I checked the email sent and they were correct, our marketo unsubscribe landing page just lands on a can't be reached error.Our IT manager has checked through the CNAME settings and everything is set up correctly.We don't have many landing pages set up but it looks like it affects all of them - our subscribe page doesn't work either.Any other ideas?http://lp.obexglobal.com/UnsubscribePage.html

How can I create an interesting moment to be created in Marketo when someone gets added to Microsoft Dynamics Marketing List? 

Marketo's Email Editor 3.0 offers a modern, modular experience for building responsive and personalized emails. Many users are familiar with its drag-and-drop interface and improved usability. However there are some of the hidden gems worth exploring:1) Advanced Use of Modules - This advanced feature allow users to re-use the pre-built blocks across multiple emails. However, there are a few advanced tricks:Lockable Modules: Prevent editing of design elements by locking them.Nested Modules: Group commonly used combinations or designs like (e.g., image + text), (Text + text), (image + image) and save time on layout.2) Light & Dark Mode Challenges - While dark mode improves user experience, it poses challenges for email renderability:No HTML Access: Email Editor 3.0 restricts head-level CSS.Dark Mode Media Queries: Inline @media (prefers-color-scheme: dark) inside the email body won’t work.Solution:Use image-based text for critical branding headers.Use high co

My team recently discovered a Microsoft Custom Field in our Marketo instance called "Marketo Inactivity", but we don't know how users have been marked with this field as "True". We want to know what parameters were used (batch campaign, trigger campaign, etc.) to mark users as such. When we run the smart list "Marketo Inactivity = True", we see that 34,000 people are on the list, so they had to have been marked with this field somehow. But when we search the field in Field Management in Admin settings, it says it's only being used by the smart list mentioned above, no batch campaigns or trigger campaigns.  Is there another way to figure out how users have been marked with this Marketo Inactivity field as "True"? Do we need look in Dynamics or is there another place to look in Marketo?

Ever wanted to create a SPAM filter for bot submissions to your forms or run automation based on bot submissions? Well, the integration with Google's reCAPTCHA v3 allows you to do just that!   OR if you want to take things to the next level and set up your own custom rules for bot identification using AI then check out the Integrating Marketo with ChatGPT post.     What is Google reCAPTCHA v3?   Google reCAPTCHA v3 is a method of determining the likelihood that a form submission was carried out by a bot. Unlike reCAPTCHA v2, which offers a challenge to the user before submitting the form (yeah those annoying images that pop up asking you to select every polka-dot colored fire hydrant), reCAPTCHA v3 does not offer any challenge but passes a score to Marketo that can be used for triaging after the form has been submitted.   When a form-fill comes into a Marketo form it will be given a “CAPTCHA Raw Score” from 0 to 1 in increments of 0.1 with lower scores ind

This article explores the risks and considerations associated with sending too many marketing emails. It also showcases the Marketo Communication Limits feature and outlines three methods for tracking email send data, helping you set the right limits for your instance.   In today’s ever-changing digital landscape, email marketing is still one of the most cost-effective marketing channels out there. When paired with the power of a robust marketing automation platform like Marketo Engage, organizations can send targeted, personalized communications that can enhance customer relationships, expand brand outreach, and boost conversions/sales.   But as with any other marketing channel, strategy is key. And as marketers, we know the foundation of a strong email marketing strategy is getting the right message to the right audience at the right time. We also know it’s equally important to be mindful of the frequency at which we’re sending these messages.   What Is Email Overload

  Consistently setting Acquisition Program (AP) is a best practice for data completeness and reporting (if you need a refresher on the importance, start here!), but it's possible to find yourself in a situation where this best practice wasn't always followed historically in your instance. If this is you, don't be overwhelmed. This scenario is not uncommon, and more importantly, it IS fixable. You can remedy this by backfilling both the Acquisition Program and the Acquisition Date fields.   ~~Sounds easy, but how do I actually do that~~ you might be thinking... Let's talk about a framework you can employ to accomplish this!   Understand the scope Is it only 10% of your database that doesn't have Acquisition Program? Is it a bigger amount like 60% that doesn't? You want to be clear on this first because if it's a smaller percentage, you might decide you're OK with it and instead focus your time and efforts on ensuring everyone has AP moving forward. If it's a lar

Hi All,   Can we disable the Email Tab in Marketo Sales Insights? If yes, how?     TIA  

We are excited to announce the Adobe Marketo Engage Community Member of the Year for 2024! A big congratulations to this year’s winner: @sanfordwhiteman.      Sanford has shown exceptional commitment to the Marketo Community, by selflessly offering his expertise to assist others, writing his many in-depth, highly technical blogs, and sharing valuable feedback.   His contributions have greatly enriched the community and inspired others to get involved. Thank you Sanford; your work has significantly impacted countless learners, empowering them to grow in their understanding of our products. Thanks to your efforts, new members are not only learning faster but also feel encouraged to participate more actively.   As we step into FY25, we encourage Sanford and all community members to keep the momentum going. Let’s work together to make the community even stronger by sharing knowledge, engaging with peers, and inspiring one another to grow!