Adobe Marketo Engage

Part 1: Getting Started with Marketo's Interactive WebinarsIntroductionWelcome to the world of Interactive Webinars with Marketo! If you're looking to engage your audience, provide valuable content, and generate leads, you're in the right place. Marketo's Interactive Webinars, integrated with Adobe Connect, offer a powerful platform for creating and managing webinars. In this blog series, we'll guide you through setting up and using Interactive Webinars, best practices for using Adobe Connect, and how to manage event registration and communications through Marketo. Setting Up Your Interactive WebinarLet's dive right in! The first step is accessing Interactive Webinars in Marketo. Head over to the Admin tab in Marketo, and you'll find the Interactive Webinars option under the Admin menu. This is where you can add users who need access to create and manage webinars. It's a straightforward process, but if you need help, it is well documented here.Next, it's time to create a new webin

hi everyone, I have an issue with a trigger in a smart campaign where I chose "Email bounces" as trigger to send a different email to those for whom the original email was bounced. The reason for the bounce was that a colleague used an email from a non-approved domain, so we fixed the issue and wanted to send it only to those for whom it had bounced. But somehow it doesn't do anything. Has anyone experienced something similar? 

What is the difference between Adobe Qualified: Adobe Marketo Engage Digital Marketer Credential (cost $225) and Adobe Marketo Engage Business Practitioner Professional (cost $125)?

What is a "key is null" and "skipped" error? how do you handle this one? would you manually sync the existing record from CRM to Marketo then merge them?  a record was not created or updated because a duplicate of the current record already exists.

Hello all, We're planning to do a test on an SMS platform to target our B2B prospects and customers.We'd like testing it on an North American audience and then, depending on the performance, rolling out in all Americas, Europe and Asia.Do you have any opinions or user feedbacks to share on these platforms?If so, please share the geographical area where you've used these SMS platforms 🙂VibesTrueDialogSinchTwilio360 SMS AppMogli Do you also know if it is possible to add utm links inside the SMS or is it only possible to use tracking links generated by the platforms?Many thanks for your feedbacks,Axelle

Our email template uses a number of drop down menus - which are super helpful - however, a HEX code doesn't really mean much to a number of users. I haven't really spotted anything that allows me to have a displayed value (e.g. Orange) that, when selected, applies the relevant stored variable when selected (e.g. #F3632D).So, my question is - is it possible to set up display/store picklist values within the variables section on a module, and if so, how can it be done?

We use Marketo to run email campaigns and most of our users are enterprise users. Most of them have enterprise level systems like barracuda.com, microsoft defender etc. Now whenever these spam detection tools go in and check for spam/malicious links we get the following problems1. Click-through-rate goes up even when there are not actual clicks.2. Open-rates goes up even when there are not actual opens. Is it possible we add certain IP's we've identified during the audit to exclude from CTR/Opens? If so we'd like to keep updating this list regularly as well.

Standard ask: “Can we ‘prime’ a form with selections based on the query string?”   That is, if the query string includes “GC5000 series” and “GC3000 series,” check those boxes automatically, letting the user change those selections if desired:   We sure can, with a few lines of JS! The question is what does it mean for a query string to “include” multiple field values?   The standards-based way: multiple params The standard[1] — and strongly recommended — way is to include the same query param multiple times, clearly indicating a multivalued param: productInterest=GC5000+series&productInterest=GC3000+series   Frustratingly, lots of people don’t know about that, probably because their URL parser is poorly written and doesn’t understand it. But since URLSearchParams is available everywhere now, that’s no excuse: const currentURL = new URL(document.location.href); const initialProductInterest = currentURL.searchParams.getAll("productInterest"); // initialProduct

We recently noticed some unusual click activity in the Email Link Performance report and I'm trying to get to the bottom of it.  Like most company emails, we have our social media icons featured in the footer with links to each social channel.  When viewing the Link Performance Report, our Facebook icon is receiving a suspiciously high volume of clicks (usually over 60% of all email clicks).  Bot activity is removed from this screenshot, and I also opened a case with Marketo support but after investigating, they said it was working as expected.  The main reason I'm second guessing this is because we're not seeing similar to Twitter or LinkedIn.  It seems to be a similar pattern on every email I check.   Has anyone else experienced something similar? Thank you!  

Hi everyone, We have embedded Marketo form on AEM landing page & want to prefill the form once the user logs in to the website. We have implemented a custom solution provided by Sanford (https://blog.teknkl.com/vital-update-to-simpledto-form-pre-fill-js-for-new-versions-of-chrome-edge/). But the issue is if another user logs in using the same system, he sees the prefill data of the previous logged-in user.Also, the form fields don't populate when logged in from any other device. Is there a way to get the user data from Marketo based on the user's login email address or any unique identifier?

Hello everyone,I'm encountering an issue with the Marketo form on Safari. After submitting the form, when I reload the page and try to submit a new form, the browser displays a "Welcome back" box (see the attached image below). However, clicking the "Not you?" link doesn't work as expected; it simply reloads the page without displaying a new form. This problem only occurs on Safari, while everything functions correctly on Chrome and Firefox. Does anyone have any ideas or solutions for this issue?I would greatly appreciate any insights or solutions you might have regarding this problem. Thank you all for your help, and I look forward to receiving further information on how to resolve this issue.ToanVu.  

Hello, I'm syncing an object over from salesforce (AccountContactRelation) into Marketo. I was able to get the object to sync from the contact record and the records seem to have flowed through. I was reading that the smart list options were limited for custom objects in the sense that you cannot pull a smart list on it itself, you can only add the 'Has Custom Object' filter and add constraints, which is fine. We can make do with that for segmentation. However, my understanding from How to Obtain Marketo Custom Object Data is that I can use the marketo API to pull this information. I'm using a call like {{base_url}}/rest/v1/customobjects/AccountContactRelationships.json?filterType=ContactId&filterValues=003Rj000005Dsz2IAC&fields=Id,ContactId,AccountIdto attempt tot retrieve the information, but it's returning an error that AccountContactRelationships cannot be found. Normally this means I have the wrong API name. I've tried a few different ite

We have a project underway that will require more content than the viewable portion of the page can display.  We already have the approach in place for our new website, but the team was wondering if something like this could be built into a Marketo guided landing page template.  Has anyone ever done this using guided landing pages?  Is it even possible to build this sort of functionality into a template?  If so, I'd love to see some examples.

Hi,It might be a funny question to ask, but would like to know the possiblity.Is it possible to populate a "Event Number" field of event type program settings variable with a custom value via Marketo API?Following screenshot is from Marketo exampleThanks,Babu

Much of MOps is explaining why things that seemingly shouldn’t happen (a) clearly are and (b) with good reason.   Case in point: it’s possible for a Contact’s fields to stop updating from Salesforce ➞ Marketo and vice versa, while that Contact’s new campaign memberships continue to sync to Marketo!   Why? Because SFDC Sharing Rules, as shown here... … don’t pertain to the Campaign Member object, which as you probably know is the junction object/cross-reference between Contacts and Campaigns.   This can lead to undue panic, where you might worry Marketo doesn’t have access to SFDC fields, or Last Modified Date is out of whack, or other wrong turns.   If you right-click and force Sync to SFDC in these cases, you’ll see an error in the Activity Log about being unable to reach a previously visible sObject, while Added to SFDC Campaign comes through fine. Needless to say, if someone’s being added to campaigns you expect to use in Marketo, they should be made visib

Hi everyone, I'm working through a challenge with our Marketo event registration forms and would appreciate some guidance.Our business partners want the ability to register clients on their behalf and/or the ability for registrants to add guests, then later pull a full registration list with all registrants. We’ve run into an issue where a partner enters their own email address but fills out the guest’s name and phone number, causing the form submission to update their existing record instead of creating a new one for the guest. Here’s an example of what our form would potentially look like: -- First Name:Last Name: Phone Number:Email:  + Add Guests Guest First Name:Guest Last Name:Guest Phone Number:Guest Email Address:+ Add Another Guest  -- Currently, I pull registration lists using a Smart List > Filled Out Form filter, but this approach wouldn't capture guest details accurately because the guest fields aren't the prima

I have a set of Tokens containing CONTRACT NUMBERS and I'm trying to get the lead's Contract Number to simply display for one of them, but I keep getting a blank display in the email test. I tried setting a variable and assigning it the first Contract Number value. I then, wanted to check if the field is blank, and if so show nothing, then if the field contains data, i wanted the value to display. I'm not sure if there are errors with my syntax structure as this my first time writing this script. I've supplied the example below, and am welcome to any suggestions.   #set($contractNum1 = $lead.titledVehicleContractNumber1) ##Titled Vehicle Contract Number 01 #if($lead.titledVehicleContractNumber1.isEmpty()) ##Show Nothing #else $contractNum1.equals($lead.titledVehicleContractNumber1) #end ${contractNum1}  

I have an issue where a group of leads made their way through a trigger campaign months ago with the flow step to request campaign for a campaign that was not active. If I activate the requested campaign, will all of the leads who had previously gone through the request campaign workflow instantly be moved into the campaign requested or will they have to be put through again?

Hello,I would like to know if there is a way for a single Person in Marketo to create multiple Leads in SFDC.Our sales organization uses SFDC CRM's Lead object not on a "per customer (person)" basis, but rather on a "per inquiry (submission)" basis.This means that whenever a form is submitted in Marketo, we need to create a new Lead in SFDC for each inquiry.For example, if a person with the email address aaa@abc.com submits the following inquiries:1) February 27 at 10:00 AM – Submitted a form inquiring about [Product A]2) February 27 at 10:03 AM – Submitted a form inquiring about [Service B]In Marketo, these form submissions will update the same Person record (aaa@abc.com).However, in SFDC, each submission needs to create a separate Lead record (Lead duplication by email is allowed in SFDC).Additionally, we are fine with the 'SFDC Lead ID' value stored in Marketo’s Person record continuously updating to the latest created Lead ID.Could you confirm the best way to configure Marketo so t

I've been tasked with something that's a bit out of my depth. Here's a quick rundown of the process I'm supposed to enact:1. Person gets email with a link to fill out a Gravity Form on our own website2. Marketo sends data about the person (including their email address and some other attributes) to the form3. The form sees this info coming and hides any fields that are prefilled from the form4. Person fills out any missing info and hits "Apply" button. Sees "Thanks for applying" messageIn an ideal situation, Marketo will have all of the data needed by the form and upon clicking the email link, theyn will just see a "thanks for applying" message and be done with it. At first I thought, "I can just append the data to the URL generated when they click the link" but I'm definitely not going to do that with someone's email address. I searched around on here and keep seeing people talk about a solution on a page that no longer exists (http://developers.marketo.com/blog/external-page-prefill/

Friday Question #2 - possibly related to my first question about RCM & Success Path Analyzer.   When searching for Opportunities in the Opportunity Influence Analyzer (I'm setting up a few reports to show leadership as examples of how helpful this report can be in showing Marketing influence on Closed/Won Opps), it appears that there are Opportunities missing in the list after selecting an Account to review (the time frame is "All Time").   I'm using MS Dynamics alongside the report to check I'm pulling the right information and here are the issues I'm noticing:   There are multiple versions of the same Account despite there only being one showing in MS Dynamics (they each have different IDs shown at the end of the name - I'm assuming Marketo is still seeing a deactivated Account?) Using an example Account, when I select the correct one (verified by said ID in MS Dynamics), I get an on-page popup that tells me there were no activities on the account during the selec

We are noticing that in our Sync Field Details, where we check off the CRM fields to sync, the fields that were checked are now unchecked. What can trigger this to happen? This is a recurring issue and I don't know how to fix this. We have to keep checking manually that the fields are still checked and syncing.    CRM is Dynamics if that matters.