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ashah123
Level 4
May 21, 2025
Solved

3rd party suppression list best practices

  • May 21, 2025
  • 2 replies
  • 2263 views

Hi Team,

 

We are developing a warm-up campaign to ensure that whenever new records are added via a list, they do not go directly into our standard marketing flow. Instead, these records will first enter a warm-up campaign. Once they engage sufficiently, we will then transition them into our regular marketing efforts.

 

Currently, we have a global suppression smart list in place to apply basic exclusion rules. However, adding this new rule may not function as intended since we utilize the global suppression for all emails, making it impractical to remove records from the smart list.

 

I propose running a smart campaign daily to add new records to a list using the add list method. These records would then flow through the engagement program and remain there until they are ready to transition to normal marketing. Once they are ready, we can use the remove list method to take them out of the list.

 

Additionally, is there a way to manage this process through a smart list? I am considering creating a smart list that incorporates these new records and includes a stream flag. This flag would ensure that once their journey reaches the finished stage, they are not filtered out.

 

Please share your thoughts on these two approaches and any best practices that you may recommend.

 

I look forward to your response.

 

Regards,
Akshat

Best answer by derelict_wombat

Hi @ashah123 
I think what you are doing can work but had a thought to maybe simplify it.  

 

If your warmup campaign is setup using an engagement program(assuming this is true?) If so, when you add these new people to the engagement program you could then exclude members of that engagement program or members of the program without a completed status from your other marketing activities.  It would functionally work similarly to what you are proposing but skip the need for the add/remove to list logic.  

2 replies

A
ashah123Author
Level 4
May 22, 2025

HI Team ,

 

Can someone guide me in please ?

 

Regards,

Akshat

derelict_wombat
derelict_wombatAccepted solution
Level 5
May 22, 2025

Hi @ashah123 
I think what you are doing can work but had a thought to maybe simplify it.  

 

If your warmup campaign is setup using an engagement program(assuming this is true?) If so, when you add these new people to the engagement program you could then exclude members of that engagement program or members of the program without a completed status from your other marketing activities.  It would functionally work similarly to what you are proposing but skip the need for the add/remove to list logic.  

    A
    ashah123Author
    Level 4
    May 22, 2025

    @derelict_wombat Thanks for the suggestion 

    Yes we will be using engagement program that true .

    The reason i thought of using static list is its gives a flexibility to add and remove from the list so the filter becomes easier 

     

    I guess what you are referring is using a filter where they were part of engagement program but journey is finished or status completed right ?

    Regards,

    Akshat

    derelict_wombat
    derelict_wombat
    Level 5
    May 22, 2025

    Hi @ashah123 
    Yes - that was my thought exactly.  Either solution I think can work but if they are in the engagement program anyway then it might simplify it for you to just reference that.  


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