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A
ashah123
Level 4
May 21, 2025
Question

Throttling for an engagement program

  • May 21, 2025
  • 1 reply
  • 1966 views

Hi Team, 

 

We are currently utilizing an email program that includes a smart campaign designed for random sampling or throttling to send emails.

I am seeking guidance on how to effectively implement an engagement program while simultaneously applying throttling. We have various streams that require scheduling—whether to run daily, weekly, or monthly. How can we best leverage throttling in this context?

Could you please share potential strategies or guidance on how to integrate these approaches? I would like to test them out and provide feedback to the team.

 

Regards,

Akshat

1 reply

Michael_Florin-2
Michael_Florin-2
Level 10
May 21, 2025

We are currently utilizing an email program that includes a smart campaign designed for random sampling or throttling to send emails.

Hey Akshat,

 

sorry, I don't get it. What is that Smart Campaign supposed to do exactly? Why do you even have a Smart Campaign in an Email Program? And do you mean: Throttling by Random Samples? As in: 10% of audience receive email, then wait, then send another 10%, and so forth?

 

Throttling - if by that you mean to create an audience and send emails to that audience slowly over time - is not really supported by Marketo and always cumbersome. And certainly in an Engagement Program. I suppose it'd best if you'd describe what you actually want to achieve.

A
ashah123Author
Level 4
May 22, 2025

Hi @michael_florin-2 ,

 

We utilize multiple emails within a single program by leveraging our current email platform to create various smart campaigns. Instead of sending all emails simultaneously, we prefer to initiate the process by reaching out to 20% of the total audience. After waiting for one hour, we then proceed to send additional emails in increments.

 

We aim to apply the same throttling or random sampling approach in our engagement program. Therefore, we would like to explore how we can effectively implement this strategy or by what method we could do it

 

Do let me know if this helps now 

 

Looking forward to your response 

 

Regards,

Akshat

A
ashah123Author
Level 4
May 23, 2025

@michael_florin-2 Any thoughts to my previous message?

 

@darshil_shah1 Have you worked on or know something related to the above ? Would be helpful as i was exploring this bit and wasnt sure about it

 

Regards,

Akshat

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